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DJ Marshmello's 'Fornite' Concert Has The Music World Buzzing

By Elizabeth Blair

What does DJ Marshmello's Fortnite concert mean for the future of music performance? The 10-minute virtual concert was one of the largest digital gatherings ever.

  • February 11th 2019 at 11:01

California Chef Aims To Help Restaurant Workers Prevent Suicide

By Samantha Caiola

The restaurant business can be tough on your mental health, and has led some chefs to suicide. Chef Patrick Mulvaney is helping Sacramento kitchen workers learn the warning signs and ask for help.

(Image credit: Andrew Nixon / Capital Public Radio)

  • February 11th 2019 at 13:00

Anna Roszewska joins nc+

By Chris Dziadul

Anna Roszewska has been appointed the HR and administration director at the Polish DTH platform nc+, effective February 11.

In her new role, she will report directly to Manuel Ruugeron, the company’s chairman of the board, and be responsible for the overall management and planning of all issues related to HR and nc + administration.

Roszewska has 15 years of managerial experience in all aspects related to human, admin and internal communication, having previously held positions at Agora, Cyfrowy Polsat and GK Netia.

Commenting on her appointment, Rougeron said: “We are happy to welcome Anna Roszewska to our organization, in which she will hold a key position. Anna will certainly bring her extensive experience and knowledge in the field of human resources management, supporting the implementation of our company vision and responding to the rapid evolution of the media industry”.

IndiaCast secures Sky slot

By Julian Clover

IndiaCast has taken Sky EPG No.717 following a deal brokered by Vision247.

The Viacom18 & TV18 joint venture manages five Indian TV channels in the UK including
flagship general entertainment channel, Rishtey Europe, Rishtey Cineplex, News18 and MTV Beats.

The transfer is scheduled to take place on Monday.

Vision247, broadcast and OTT services provider is well-known for brokering Sky EPGs as well as assisting TV channels to move around the Sky EPG listing and obtain the most suitable Sky EPG positions.

Travelxp added to Proximus

By Julian Clover

Travel channel Travelxp HD has joined the line-up of Begian IPTV provider Proximus.

It’s planned to add Dutch subtitles to the Mumbai-based channel, which is already available on other platforms in the country.

Sumant Bahl, Managing Director – Europe, Travelxp commented, “Tying up with Proximus TV will help us reach out to more homes in Belgium. Proximus is among the leading telecom companies in the country and airing Travelxp HD on the platform is a great opportunity for us.”

Travelxp has gradually expanded its distribution in Europe, North America, Asia Pacific and Africa. It claims to be the world’s largest producer of travel content.

Separately, 3Vision Distribution is now representing Travelxp in Subsarahan Africa.

TV host: I haven't washed my hands in 10 years

A Fox News host told viewers live on air that he has not washed his hands in a decade because "germs are not a real thing". 

  • February 11th 2019 at 11:36

TV host: I haven't washed my hands in 10 years

A Fox News host told viewers live on air that he has not washed his hands in a decade because "germs are not a real thing". 

  • February 11th 2019 at 11:36

The Checkup: Sometimes, Parenting Is Boring

By PERRI KLASS, M.D.

Taking care of a young child can be the most fascinating thing in the world, but there are times, let’s face it, when it is not.

Personal Health: A New Treatment for a Painful Penis Curvature

By JANE E. BRODY

Encouraging men to seek help for Peyronie’s disease, a condition that can make sex difficult.

How Johan Cruyff and Ajax thought 'outside the box'

If it is true that no individual is bigger than any club, then perhaps Johan Cruyff comes closest to challenging the old cliché.

  • February 11th 2019 at 12:58

Orange TV Stick debuts in Slovakia

By Chris Dziadul

Orange has made the TV Stick available to customers in Slovakia.

The device, which allows viewers to transfer sports content from their smartphones or tablets to large screen TVs, is being offered for a standard price of €59 and without the need for a contract.

Viewers can also take advantage of monthly instalments without an additional charge from €1.

In addition, Orange notes that it has prepared a limited series of packs for sports fans for €69. As well as the device itself, they will be able to access the Orange Sport premium channel, exclusively featuring Champions League games, until the end of this season.

Commenting on the development, Jakub Toth, Orange TV product manager at Orange Slovensko, said: “The Orange TV Stick even further enhances the convenience of watching our internet TV. We have achieved not only that it can be watched by virtually anyone, anywhere in Slovakia, but also used on a big TV screen. This is especially appreciated by sports fans who are able to see premium content at home and outside their living rooms using the TV Stick”.

How to Increase Media Engagement in Six Steps

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more important than ever to get the message right at the start.

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections.

1. Craft a Better Press Release

Snappy and concise press releases win the day. Use short chunks of text, answer the who, what, when, where and why — and don’t include much beyond that. Keep the press release brief and stick to one subject. Interested journalists will respond to learn more, but they don’t have time to pore over multiple pages to find the point. Include low-res images with links to high-quality images to avoid hogging inbox resources. No one wants to work with the PR rep who fills up their email inboxes with several massive files. Don’t forget the contact info so a journalist knows where to turn if they have more questions.

2. Embrace Brand Journalism

Skip the dry, boring and bland corporate descriptions. If you want to increase your media engagement and draw in journalists, your content has to be interesting. Combine different forms of media, such as videos and images, to add depth. Mix up social network posts with videos and images sized for each specific network. 

3. Add Value

Don’t produce content for the sake of producing content. Every social media post, YouTube or Vimeo upload and blog post should build up to a compelling story. How do you make the story appealing? Find new ways to tell it. Pushing out blog post after blog post or LinkedIn post after tweet after Facebook post won’t go anywhere if the material lacks substance. Develop and share engaging content journalists can’t help but notice. Keep it real and relevant. Journalists are looking for shareability. Will your content supply it?

4. Attend Events

Schedule events as you normally do, but this time, do more than simply badger journalists afterward with your five-minute pitch. Try to find common ground and build up from there. Journalists are busy. With a whole room of people to chat with, why should someone care about the brand you represent? Be memorable for being genuine and work at creating a better, stronger relationship with the reporters you meet.

5. Create Connections

Be responsive. If a journalist reaches out for more information, provide the information fast. If you promised B-roll, images or a bio to a reporter during the event, follow through on those promises promptly. Only reach out during typical business hours to the journalist’s work email (not a personal email and not via social media). Provide better quotes and interviews when a journalist beckons, and you won’t only deepen the relationship — but you could be the person a journalist turns to when working on their next story. Connect with journalists you work with on Twitter and converse accordingly to craft a mutually beneficial relationship — just leave the corporate pitches off social media.

6. Use Your Resources

Never before have there been so many tools available for PR pros to use to tell the story of a brand. If you want journalists to engage with your media, you need to create the type of collaborative environment where it can happen. Pitch your story to the right outlets, follow up fast and build those relationships. Put the journalist first to foster trust and you’ll have journalists eager to work with you and share your message.

 

Learn more about how other brands are increasing media engagement at www.presspage.com/customers.

Facing A Critical Shortage Of Drivers, The Trucking Industry Is Changing

By Frank Morris
Trucking companies have had a tough time hiring drivers willing to hit the road for long hauls. Now the U.S. is speeding toward a critical shortage of truck drivers in the next few years and companies are upping pay, making the job easier, and opening it up to new kinds of drivers.

The trucking industry has faced a shortage of drivers for years, but the problem is compounded now with baby boomer retirements, increased freight demands and a high turnover rate.

(Image credit: John Bazemore/AP)

  • February 11th 2019 at 11:01

Giving Medicine To Young Children? Getting The Dose Right Is Tricky

By Patti Neighmond
If you fear your child may have taken or received too much medicine, call the national poison control hotline at 1-800-222-1222.

In a recent survey, 1 in 5 parents thought that using a household spoon was OK for measuring their child's medicine. It's not. Here's how to help little kids without overdosing them.

(Image credit: Meredith Rizzo/NPR)

  • February 11th 2019 at 11:01

Facing A Critical Shortage Of Drivers, The Trucking Industry Is Changing

By Frank Morris
Trucking companies have had a tough time hiring drivers willing to hit the road for long hauls. Now the U.S. is speeding toward a critical shortage of truck drivers in the next few years and companies are upping pay, making the job easier, and opening it up to new kinds of drivers.

The trucking industry has faced a shortage of drivers for years, but the problem is compounded now with baby boomer retirements, increased freight demands and a high turnover rate.

(Image credit: John Bazemore/AP)

  • February 11th 2019 at 11:01

Lau Noah: Tiny Desk Concert

By Bob Boilen
Lau Noah performs a Tiny Desk Concert on Jan. 10, 2019 (Amr Alfiky/NPR).

There's a magical aura that surrounds Lau Noah as she sits behind the Tiny Desk and unspools thought-provoking story-songs.

(Image credit: Amr Alfiky/NPR)

  • February 11th 2019 at 11:00

Mercedes dented by sales decline in January

Luxury car brand bullish on full-year prospects despite headwinds in US, Europe and Asia

  • February 11th 2019 at 10:51

SBB enhances next gen TV service

By Chris Dziadul

Serbia Broadband (SBB) has made seven additional channels available to all users of the next generation TV platform Eon.

Contained with the Pink package, they include the film-based Pink Crime & Mystery and Pink World, as well as the entertainment channels Pink Extra, Pink Plus and Pink Fun and music channels Bravo Music and Pink Folk.

As Total TV users of the Eon app have already been able to receive four of the channels, they will now also be offered Pink world, Bravo Music and Pink Folk.

As previously reported by Broadband TV News, United Group and SBB launched EON in August 2017, replacing the previous D3GO service.

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