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Animal rights activists get community service for disrupting burning horse show

By robin
Four animal rights activists who disrupted a show at the Efteling at the weekend have each been given 100 hours...

Ocasio-Cortez: 'Netanyahu is a Trump-like figure'

Ocasio-Cortez: 'Netanyahu is a Trump-like figure'Ocasio-Cortez said U.S. policy toward Israel should be affected by the proposed annexation, and there are “conversations happening in our caucus.”

  • April 15th 2019 at 16:12

German prosecutors charge former VW CEO with fraud

Martin Winterkorn and four others charged over emissions cheating scandal

  • April 15th 2019 at 15:39

Credit Suisse to take majority stake in Chinese joint venture

Latest sign China is opening up its financial sector to overseas competition

  • April 15th 2019 at 15:33

Police: man who died in train blast may have taken his own life

By Gordon Darroch
Police believe a man who died in an explosion on a train in a siding in Nijmegen caused the blast...

Watch It Live: The 2019 NEA Jazz Masters Tribute Concert

The 2019 NEA Jazz Masters

Stanley Crouch, Bob Dorough, Abdullah Ibrahim, and Maria Schneider are recipients of the 2019 Jazz Masters award — the highest honor the U.S. gives to a jazz musician or advocate.

(Image credit: NEA)

  • April 15th 2019 at 15:00

Facebook 'likes' could be turned off for UK children

Facebook "likes" may be turned off for UK children to ensure their safety under proposed guidelines for social media companies.

  • April 15th 2019 at 14:41

Man miraculously survives after rod pierces through skull

By Alexandria Hein

A 21-year-old construction worker miraculously survived a gruesome head injury after surgeons worked for 90 minutes to safely remove an iron rod from his skull.

Giant sea spiders have Swiss-cheese like holes in their exoskeletons

By Laura Geggel Associate Editor

The realization that giant sea spiders have Swiss cheese-like holes in their exoskeletons has shed light on a decades-old mystery about how underwater creatures living in the polar oceans and deep abysses got so spookily huge.

Da Vinci was ambidextrous, new handwriting analysis shows

By Chris Ciaccia

It's been well-established that Leonardo da Vinci, one of the greatest inventors, painters and sculptors in recorded history, was left-handed. But a new analysis of the famed da Vinci's works indicates he was ambidextrous.

Tiger by numbers: A remarkable win

It was never meant to happen. And yet, it did. It was the major victory many had long since accepted would never happen again -- 3,955 days after his last major triumph.

  • April 15th 2019 at 16:07

How deep has Shell drilled into Dutch political life? FOI probe aims to find out

By Gordon Darroch
A group of journalists have launched a mass freedom of information campaign in an attempt to chart Shell’s political influence...

Bild launches TV channel on waipu.tv

By JΓΆrn Krieger

German newspaper group Bild is bundling its videos on news, technology, lifestyle and other topics in its own channel on TV platform waipu.tv.

The 24-hour service, which includes content from tabloid newspaper Bild and the magazines Auto Bild and Computer Bild, can be received by all waipu.tv customers – including users of the free TV package.

The videos are divided into the sections politics, news, celebrities, lifestyle, cars, technology, reports & documentaries and history. Each viewer receives an individual, automatically composed video stream.

The videos can also be accessed separately on the waipu.tv catch-up portal.

For special news situations, Bild can interrupt the stream for ‘breaking news’. The political debate show Die richtigen Fragen (‘The right questions’) is shown live every Monday morning at 8.00 CET.

“Bild now reaches all screens. Our attractive, journalistic video offer can also be watched 24 hours per day in TV quality from now on. This enables us to reach new target groups through waipu.tv,” said Bild editor-in-chief Julian Reichelt.

Citigroup makes progress in push to catch US rivalsΒ 

The bank’s cost-reduction and return of capital to investors shows promise in key areas 

  • April 15th 2019 at 19:32

Spanish workers slam Dutch flex work excesses, brief MEPs

By hanneke
Complaints by Spanish workers who are say they are being exploited by Dutch employers have been brought to the attention...

SEO - What is it, and why is it so important in PR?

You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a niche, technical topic, but a core foundation for your PR and business strategies.

Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. As more and more people turn to “googling” to find products and information, SEO is more crucial than ever: the top five search results per Google search get up to 70% of all clicks.

Looking for a more in-depth guide? download our free ebook on the role of SEO in PR.

The core elements of SEO

There are some key phrases you’ll need to understand as you begin your SEO approach:

Search rankings determine where your content appears in the search results for specific keywords. This, in turn, suggests how many people will click to visit your page. SEO experts usually focus on three areas to boost rankings: relevancy, trust, and user signals.

Selecting the right keywords is where all SEO efforts begin, and they can often inspire your entire PR strategy. Consider your brand identity and market placement, then identify the keywords you want to be ranked for. Your SEO efforts will aim at bringing you up to the top of the search results for that keyword.

There are three types of keywords to consider: head, body and long tail. 

Backlinks are hyperlinks leading back to your site when your brand or your product is mentioned on another website. Backlinks are a critical factor determining your authority and trustworthiness, both key elements for climbing the search rankings.

SEO and owned media

Branded content in your online newsroom or corporate blog can have a positive impact on SEO. PR can work alongside content marketing to use keywords strategically and earn backlinks. Even when optimizing for search engines, real readers should remain the target for your content. This means creating newsworthy, engaging stories for your audience, on a regularly updated platform.

SEO and earned media

Building relationships with journalists remains essential for PR professionals. Once you’ve found the right story, maximize your possibilities for coverage - and valuable backlinks - by pitching it to the right people. PressPage has a media and influencer database of over 820,000 contacts that you can use as a reference to get your story out effectively. The circular nature of the relationship between SEO and earned media becomes apparent as soon as you begin optimizing; by talking with the right people, your owned media channels become increasingly visible - and valuable.

Take the next steps and boost your PR efforts with SEO

Every small step you take in SEO is worthwhile: SEO is crucial for business success in today’s digital landscape and it will likely only grow in importance. Start with the most basic elements of SEO and make sure your online presence, newsroom, and websites are SEO-friendly. More than just another PR tactic, SEO is rapidly becoming an important business goal in its own right. As a PR professional, now is the time to embrace SEO and the value it will add to your PR strategies.

Get started with your SEO efforts right now: download our free guide "The Role of SEO in PR" today.

AOC: Trump is 'absolutely' trying to incite violence against Omar

AOC: Trump is 'absolutely' trying to incite violence against OmarRep. Alexandria Ocasio-Cortez says President Trump is “absolutely” trying to incite violence against Rep. Ilhan Omar by tweeting a video that juxtaposes Omar’s controversial reference to 9/11 hijackers with jarring images of the terror attacks.

  • April 15th 2019 at 14:11

AOC: 'Social media poses a public health risk to everybody'

AOC: 'Social media poses a public health risk to everybody'“I personally gave up Facebook, which was kind of a big deal, because I started my campaign on Facebook. ... I think it has effects on everybody," said Rep. Alexandria Ocasio-Cortez.

  • April 15th 2019 at 14:02