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Hungarian scientists mull legal action over government controls

The head of Hungary's oldest scientific institute said it was considering taking legal action to challenge government moves to take more control over research work and budgets.

India set to launch second lunar mission; land rover on the moon

India said on Wednesday it will launch its second lunar mission in mid-July, as it moves to consolidate its status as a leader in space technology by achieving a controlled landing on the moon.

Why Food Reformers Have Mixed Feelings About Eco-Labels

By Dan Charles
Grocery stores are full of food with labels like organic, cage-free or fair trade that appeal to a consumer

Grocery stores are full of food with labels like organic, cage-free or fair trade that appeal to a consumer's ideals. But there's often a gap between what they seem to promise and what they deliver.

(Image credit: Jupiterimages/Getty Images)

  • June 12th 2019 at 11:02

NASA Engineers Try To Remedy Stuck Probe On Mars

By Joe Palca
Support structure for the thermal probe called "the mole."

An instrument on NASA's Mars InSight mission that was supposed to be driven into the planet's soil is stuck. It's designed to measure Mars's internal temperature.

(Image credit: NASA/JPL-Caltech)

  • June 12th 2019 at 11:02

Ziggo launches Mediabox Next, drops β€˜old’ Horizon

By Robert Briel

Following several months of beta-testing, Dutch cabler VodafoneZiggo has now launched the new cloud-based Mediabox Next, and is dropping the ‘old’ Horizon set-top box, which is called Mediabox XL in the Netherlands.

The new set-top will be delivered to all customers who buy one of the two top-tier subscriptions, Alles-in-1 Max and Alles-in-1 Complete. Mediabox Next is the cabler’s new 4k Ultra HD STB based on Liberty Global’s Horizon EOS 4-platform.

Liberty Global unveiled its next-generation TV entertainment platform, Horizon 4, at the company’s annual Tech Summit in Amsterdam in September 2018. The new STB features 4k, cloud PVR and voice control.

The new STB gives access ccess to linear TV, Replay and Video on Demand; and to apps such as Netflix and YouTube – all in up to 4K Ultra HD picture quality. Recordings will be stored in the cloud rather than on a local hard drive. Customers can record up to 400 hours in the cloud.

Dutch Apps Market - 2019Q1

Dutch Apps Market is a quarterly report that looks at mobile apps development in the Dutch market. The reports covers eight areas: apps segments, Voice/IM apps, banking apps, video apps smartphone, video apps tablets, music apps, provider apps and gaming apps.
  • June 12th 2019 at 09:04

Bill Ackman comes out against UTC-Raytheon merger

Activist says aerospace mega-deal ‘makes no sense’

  • June 12th 2019 at 01:19

Uber adds Melbourne to flying taxi plans

First international market is selected even as regulation remains up in the air

  • June 11th 2019 at 22:28

To Save The Science Poster, Researchers Want To Kill It And Start Over

By Nell Greenfieldboyce
Michigan State University doctoral student Mike Morrison has a redesign for scientific posters to spell out their main point in big, easy-to-read letters.

Scientists often share their latest research on posters displayed at big conferences. Posters are a long-standing tradition, but one reformer says they're mostly terrible and need to change.

(Image credit: Courtesy of Mike Morrison )

  • June 11th 2019 at 21:45

'Please can we have our whale back', stately home pleads

A stately home is asking people to return parts of a whale skeleton so it can be restored.

  • June 11th 2019 at 21:55

Rocket firm Relativity signs lease with NASA for new robotic 3D printing factory

Relativity Space, a venture-backed rocket maker, said on Tuesday it will lease space from NASA in Mississippi, where its gigantic 3D printers will produce low-cost rockets to be used to launch small-payload satellites into orbit.

Boy, 11, eats five meals a day to save father's life

An 11-year-old boy is eating at least five meals a day to save his father from leukaemia.

  • June 11th 2019 at 16:15

5 Ways the Communications Editor Role has Changed

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts.

In today’s busy brand centers, the role of the communications editor has greatly evolved. They now exist as a sort of gatekeeper between a brand’s story and the intended consumer, ensuring not only that the copy is correct and well-written, but that the narrative of the brand is being used strategically, appropriately and effectively. Here are some of the ways the communications editor role has changed in recent years.

1. Beyond the Grammar Police

We all enjoy occasionally correcting a stranger’s spelling on Facebook. But for editors, mastery of their language is the key to success. The best editors are whizzes when it comes to knowing AP Style, understanding proper citations, and making spelling bee champs envious of their dictionary-like knowledge. Spelling and grammar will always be the cornerstone of a communications editor’s work, but that foundation also gives them the opportunity to build something even greater: an amazing story.

As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. Rather than checking a press release for errors, they must also check to make sure it is written in the proper tone and voice, and conveys the kind of message they want the audience to hear.

2. Know the Audience

When you’re editing a traditional press release, it’s easy to figure out the who’s going to be reading it. Media outlets, journalists and editors will all be on the receiving end of your releases, determining if they’re interested in covering the news. Beyond that, how they tell the story is up to them. Thankfully, this tired old model has finally shifted. Because, shouldn’t you be telling your brand’s story the way it ought to be told? The key to telling it correctly is understanding your audience.

Communications editors are helping to craft brand assets that are more effective and more engaging because they are creating them based on the backgrounds, desires and interests of the audience. For instance, let’s say your brand storyteller puts together a digital release written in a youthful voice, containing images pre-sized for social media platforms. Who’s going to respond more favorably: the Instagram influencer or the newspaper editor? As communications editor, it’s your job to understand who’s receiving, so you can make sure you’re giving what they need.

3. Fake News? What Fake News?

We are living in a tumultuous time for our national and even global media. With cries of “fake news” and allegations of bias, spin and unethical reporting on the rise, the communications editor must now step into the role of fact-checker extraordinaire. And while no communications editor worth his or her salt would knowingly disperse incorrect information, utilizing reputable sources and citing verifiable facts is more important than ever. Beyond telling your brand’s story, you must also consider your brand’s reputationensuring accuracy and avoiding mistakes goes a long way toward keeping it protected.

4. Get Socially Savvy

Now more than ever, nearly all brands rely on social media to share their stories. Communications editors today must have an understanding for each of the popular platforms—knowing who their users are, when they’re online, and what they’re posting. Editing content for Instagram is going to look, sound and feel a lot different than content for LinkedIn (even within the same brand).

5. Bolster the Brand

Ultimately, the communications editor will contribute to reinforce the brand’s credibility and authenticity among its audience. In order to do this, the editor must wear many hats. Storyteller, proofreader, marketing analyst, social guru, and wordsmith, just to name a few. They may be responsible for everything from creating strategy to generating content to writing brand guidelines. No matter what the task, their singular goal is to distribute content that supports the brand’s mission and upholds its values through the story it tells.

The times are certainly changing inside the brand newsroom, especially for the communications editor. Once seen as word nerds with red pens gleefully marking up press releases, these multipurpose, multitasking wizards are now integral and meaningful voices adding to the chorus of your brand’s story.

How The Author Of 'Midnight Chicken' Unexpectedly Built A Life Worth Living

By Jean Fain
A suicidal depression almost ended Ella Risbridger

Ella Risbridger was suicidally depressed when she roasted a chicken and ended up writing an uplifting, genre-bending cookbook that reads like a magical mix of memoir, novel and self-help book.

(Image credit: Courtesy of Gavin Day)

  • June 11th 2019 at 13:00

FrΓ©dΓ©ric Langagne to head Euronews international sales

By Julian Clover

Frédéric Langagne has joined Euronews as its international sales director.

Based in Paris, Langagne will oversee sales activities for the news brand in France, Belgium, Italy, Luxembourg, Portugal and Switzerland.

He joins from BBC Worldwide, where he worked as account director for BBC Advertising, responsible for advertising sales across the BBC World News channel, as well as partnered content/programmatic buying across BBC.com and the BBC World Service.

Having started his career in advertising agencies and France 24 Advertising, Langagne went on to become Group Director Asia/Europe/Americas at France Televisions Publicité International, where he managed sales for media such as France 24, TV5 monde, DW TV and the RAI group.

As International Sales Director, Langagne will be responsible for building new partnerships with brands across the countries he will oversee, in addition to delivering innovative solutions for Euronews’ existing portfolio of customers.

TV2 Hungary outlines strategy

By Chris Dziadul, NEM 2019, Dubrovnik

The Hungarian national commercial broadcaster TV2’s first priority in the on demand space will be the introduction of AVOD, according to Pavel Stanchev, its new CEO.

Speaking in a Q&A at NEM 2019, he added that by doing so it would protect its TV business through catch-up. On the other hand, entering the SVOD market is difficult to do without partners.

Speaking more generally, Stanchev said that TV2 has developed a diversified portfolio of channels, the result of which is that it has closed the gap with its main competitor TV2.

Indeed, the most recent figures show that it has moved ahead in the 18-59 age group in the last two months. However, it will become more diligent and careful in launching more channels.

In terms of production, one of TV2’s first priorities is investing in fiction. It is also open to working with more production companies.

Furthermore, while keeping an eye on possible acquisitions, its main priority is improving its financial results.

Flix Snip expands European video distribution with Huawei Video

By Robert Briel

Short-form content app and VOD service Flix Snip has announced a major distribution partnership with Huawei.

Flix Snip’s premium, short form content is now available to Huawei mobile phone users across Spain and Italy as part of the Huawei Video SVOD service. This announcement builds upon the momentum of Flix Snip’s recent launch in Russia on the MegaFon and Rostelecom telecoms services.

Huawei Video delivers a wide selection of regularly updated international, European, and local content. Subscribers in Spain and Italy can now access Flix Snip’s catalogue of short format premium entertainment content, which has a running time of 20 minutes or less. Flix Snip offers a range of genres including: drama, animation, children, family, comedy, science-fiction and horror. All content is localised and dubbed in Spanish and Italian.

“Flix Snip is a perfect fit for our Huawei Video service because it lets subscribers access high-quality, short-form content conveniently on the go,” says Jaime Gonzalo, VP of Huawei Mobile Services in Europe.

“Our users want compelling short movies and series that they can dip in and out of. The Flix Snip service provides a huge range of content in a number of genres that meet the viewing requirements of our expanding mobile video platform.”

Sebastien Perioche, Founder and CEO, Flix Snip adds, “The way in which we consume content has changed dramatically. Viewers are more often watching video on their mobile devices and they want to access curated, premium content that’s congruent with their busy lifestyles at the touch of a finger. We are delighted to partner with Huawei and we look forward to announcing more content distribution deals around the world in the near future.”

Big is beautiful for UTC and Raytheon in mega deal

Analysts question whether likes of Boeing will baulk at increased scale of new group

  • June 11th 2019 at 05:00

We Drink Basically The Same Wine Varietals As Ancient Romans, And That's Not So Great

By Susie Neilson
An engraving shows Galla Placidia (390-450), daughter of Roman Emperor Theodosius I, in captivity. New research shows that in some cases, we are drinking almost the exact same wine that Roman emperors did — our pinot noir and syrah grapes are genetic "siblings" of the ancient Roman varieties.

Many of today's most popular wine varietals are extremely genetically similar to wines that may have existed for thousands of years, a new study finds. In the face of climate change, that's risky.

(Image credit: Leemage/Corbis via Getty Images)

  • June 10th 2019 at 20:51

We Drink Basically The Same Wine Varietals As Ancient Romans, And That's Not So Great

By Susie Neilson
An engraving shows Galla Placidia (390-450), daughter of Roman Emperor Theodosius I, in captivity. New research shows that in some cases, we are drinking almost the exact same wine that Roman emperors did — our pinot noir and syrah grapes are genetic "siblings" of the ancient Roman varieties.

Many of today's most popular wine varietals are extremely genetically similar to wines that may have existed for thousands of years, a new study finds. In the face of climate change, that's risky.

(Image credit: Leemage/Corbis via Getty Images)

  • June 10th 2019 at 20:51
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