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Average US SVOD household has access to 100,000 hours of content

By Julian Clover

The average US household that subscribes to a video on demand service now has access to 100,000 hours of content across 3.8 different services.

A new study by Ampere Analysis says the main drivers are consumer uptake of Amazon Prime’s booming portfolio and the addition of new services like Disney+ to the household mix.

According to Ampere, households with young children have access to nearly five different SVoD services, more than any other demographic. This is up significantly from 3.5 in the same period last year, largely due to the launch of Disney+, and the high uptake of the family-friendly service in the group.

The available content represents 102,000 hours.

Even adults who live alone still have an average of 3.1 services, giving them 85,000 hours – an equivalent of almost 10 years content.

Toby Holleran, Senior Analyst at Ampere Analysis says: “Consumers already have a vast amount of content at their disposal, and a US household who subscribes to both Netflix and Amazon currently has access to more than 100,000 hours of content from those two services alone. As the market fragments further with additional direct-to-consumer services and households hit a spending ceiling, consumers will become more selective about their SVoD choices. The more expensive services, alongside those without a clear brand and proposition, will find the going gets tougher.”

The launch and success of both Disney+ and Apple TV+ has driven growth in the number of services households can access. Almost one third of US SVOD households subscribed to Disney+ in Q1 2020. The service comes with a 4,200-hour catalogue and thus adds an average of 1,400 hours of content to the typical SVOD household’s portfolio.

YouTube need not reveal data of online pirates

By Julian Clover

Online video sharing platforms, such as YouTube, need not reveal the personal details of users that illegally upload copyrighted material.

The ruling from the European Court of Justice followed a request from the German film distributor Constantin Film Verleih that the Google-owned company hand over details including the emails, telephone numbers and IP addresses behind the upload of movie titles Parker and Scary Movie 5 in 2013 and 2014.

The case, which was referred by the German Federal Court of Justice, hinged on the interpretation of ‘address’ and whether that then meant an IP address or a postal address.

“When a film is unlawfully uploaded onto an online platform, such as YouTube, the rightholder may, under the directive on the enforcement of intellectual property rights, require the operator to provide only the postal address of the user concerned, but not his or her email, IP address or telephone number,” the ECJ said in its ruling.

However the court added that individual member states have the right to grant holders of intellectual property rights the right to receive fuller information.

The full length movies were viewed tens of thousands of times before being blocked.

Virgin Media Ireland appoints Paul Higgins as Vice President, Commercial

By Julian Clover

Virgin Media Ireland has appointed Paul Higgins as Vice-President of Commercial.

Paul Higgins has been with the Irish cablenet for five years, most recently as consumer director.

Prior to joining Virgin Media, Paul held senior level commercial positions in the Telecommunications, Media, Technology and FMCG sectors in Ireland, the UK and Australia.

Tony Hanway, CEO of Virgin Media Ireland, said: “At Virgin Media we are big believers in promoting talented people from within and Paul has demonstrated that he delivers superior results through teamwork and a laser like focus on Customers.”

In his new board level appointment, Higgins will cover sales, marketing, product delivery, and digital channels and will continue to drive growth in the company’s entertainment, connectivity and mobile business.

Pay-TV to develop in Ukraine

By Chris Dziadul

A new media bill currently being prepared in Ukraine could promote the development of pay-TV services.

However, to do so, it will, according to Konstantin Gritsak, the director of external relations at the country’s leading cable operator Volia, have to adhere to two principles.

The first is the creation of appropriate conditions for competition while at the same time keeping the influence of the state on the media to a minimum. The second is maintaining the principle of technological neutrality.

In Gritsak’s view, the legislation could also pave the way for locally produced thematic channels with which pay-TV operators will cooperate.

Gritsak also spoke favourably about how it will protect intellectual property.

Matt McConnell appointed new MediaKind CEO

By Julian Clover

The former SVP & General Manager of Comcast Technology Solutions has been appointed as the new chief executive officer of MediaKind.

Matt McConnell brings over 30 years’ experience in the media industry, driving growth, building innovative technology platforms and enabling service providers to operate at scale.

McConnell will report directly to the board of directors, including former CEO Angel Ruiz, who takes up the position of Chairman of the Board.

“We are experiencing unprecedented changes in the way people consume content, and our customers need to adjust their technology footprints and business models to meet these dynamic consumer need,” said McConnell. “I am excited to be leading this charge as we increasingly focus on creating products that harness the potential of the cloud and maximise the power of streaming.”
At Comcast, McConnell established and operated the Comcast Technology Solutions division from 2012-2018. During this time, revenue more than quadrupled and McConnell transformed the organisation from 200 US domestic employees to a global cloud video products business with offices in Europe, Asia and Latin America.

“The market and consumer behaviours are changing faster than ever and Matt is a battle-proven media executive with an extensive track record in successfully leading and growing business in this sector,” said Ruiz.

MediaKind is a joint venture between One Equity Partners and Ericsson.

IPTV gains in Slovenia

By Chris Dziadul

IPTV accounted for 56.1% of pay-TV connections in Slovenia in the first quarter.

According to figures published by the regulator AKOS, its market share continues to grow, while those of other technologies is falling. Cable accounted for 37.8%, satellite TV 5.1% and MMDS 1% as of Q1.

Meanwhile, penetration of fixed broadband grew by 0.5% in the first three months of this year to reach 83.7%. NGA broadband internet access is also growing and accounted for 83% of connection in Q1.

Triple play packages continued to grow in popularity had a market share of 36% in the first quarter.

On the other hand, the share of quadruple (40.2%) and double (9.5%) play packages fell, while standalone broadband access (8.9%) and converged services that do not include service packages (5.6%) remained unchanged.

Over a third (34.7%) of broadband users opted for access speeds of over 100 Mbps.

Bulgarian digital advertising takes off

By Chris Dziadul

The internet advertising market in Bulgaria grew by 19.4% in 2019.

According to Capital, quoting the findings of the AdEx 2019 survey produced by IAB Bulgaria, it was worth a net BGN122.1 million (€62.4 million), though most participants in the survey now expect a double-digit contraction in online advertising this year.

Although the Bulgarian market performed much better than most others in Europe last year, with the average increase in 2019 being 12.3%, it will have to grow still faster to catch up with other markets.

In 2018, internet ad spend per capita was, at €7.2 one of the lowest in Europe. It was followed by Belarus, Serbia and Romania.

Chris Dziadul Reports: Focus on Belarus

By Chris Dziadul

Boasting a population roughly the same size as Austria and Hungary, Belarus is very much on the periphery of Europe and rarely finds itself in the spotlight.

It nevertheless has dynamic pay-TV and broadband markets, the size of which would surprise many industry observers. According to the findings of a new report by S&P Global Market Intelligence, there were a total of 3.8 million pay-TV subscribers in the country at the end of last year. This was equivalent to a household penetration rate of 92.1%. At the same time, 3.2 million, or 75.7%, of households received fixed broadband services.

Significantly, the pay-TV and fixed broadband sectors had grown by 29% and 20% respectively over the previous five years to each become the third largest in Eastern Europe.

Growth in Belarus is mainly being driven by the incumbent telco Beltelecom and A1 Belarus, which was formerly known as Velcom. In a market with no locally operated DTH platform, the pay-TV sector is split between IPTV, cable and pay-DTT, with IPTV very much in the ascendancy. Indeed, as of the end of 2019 there were 2.228 million IPTV subscribers, or 58% of the total. This was over double the 1.050 million five years earlier.

The number of cable subscribers, on the other hand, stood at 1.458 million. This was equivalent to a market share of 38% and was down from the 1.965 million total posted five years earlier. Pay-DTT, though accounting for only 4% of the market, was growing in popularity and had 156,800 subscribers at the end of 2019, up from 64,000 five years earlier.

Beltelecom is the leading provider of pay-TV services in the country and offers both IPTV and pay-DTT in the shape of Zala TV. A1 Belarus also operates an IPTV service, while the cable market is dominated by Cosmos TV. Partly owned by Russia’s Akado, the latter’s offer currently includes internet access at up to 300Mbps and the Ultra 4K Extreme channel.

For more information about Chris Dziadul, please visit https://www.chrisdziadul.com

DVB-T reloaded: Lampert brings SRG channels back to cable

By JΓΆrn Krieger

Austrian cable operator Lampert has set up a DVB-T transmitter in neighbouring Switzerland in order to be able to distribute the popular TV channels of Swiss public broadcaster SRG on its network again.

After the national DTT switch-off in June 2019, digital terrestrial television can thus be received from Switzerland for the first time again.

Swiss telco Swisscom put the DVB-T transmitter Hoher Kasten back into operation on July 8, 2020, Christoph Schmid, head of marketing & sales at Lampert, told Broadband TV News. “Unfortunately, due to Corona, it took a very long time to finally implement it.” The two German-language SRG channels SRF 1 and SRF 2 are broadcast from the transmitter site. Redistribution on cable has already commenced.

With the move, first reported in November 2019, Lampert is creating the technical and legal basis for making SRG’s channels available to its cable customers again.

After the shutdown of the nationwide DTT network by SRG in June 2019, SRF 1 and SRF 2 disappeared from cable networks in neighbouring countries as redistribution was only permitted if the channels could be received terrestrially unencrypted in the border area. On satellite, SRG encrypts its signals to restrict the reach to Swiss citizens. Therefore, this provided no alternative way of reception for cable operators.

In an aim to bring the channels back to its customers, Lampert applied for an authorisation at Swiss media authority Bakom to use a Swiss DVB-T frequency. The permission, which was subsequently granted, enables the company to broadcast SRG’s channels unencrypted via a DTT transmitter site on Hoher Kasten, a 1,800-metre mountain in the Swiss Appenzell Alps. Because the signal also reaches bordering parts of Austria, local cable operators can thus add SRG’s channels to their networks again.

According to Schmid, demand for the Swiss public TV channels has been “extremely high” among customers as they had always been an integral part of daily television consumption: “They offer added value for cultural exchange and intercultural understanding.”

Because all cable operators in the Austrian Vorarlberg region – the area served by Lampert – benefit from the solution, they also share the costs for the DVB-T transmitter site.

Christina Sulebakk to head HBO Europe

By Chris Dziadul

Christina Sulebakk has been appointed general manager of HBO Europe, including the linear networks and streaming service, effective immediately.

In her new role, she will report into Priya Dogra, president, WarnerMedia Entertainment Networks, EMEA and APAC.
Sulebakk replaces Hervé Payan who served as CEO of HBO Europe for eight years and who will be leaving the company at the end of August 2020.

Commenting on the appointment, Dogra said: “Christina is a tremendously talented executive who has been integral to the success of HBO Europe. She has a deep understanding of direct-to-consumer businesses and has played a pivotal role in the development of our international plans. She will be a key force in driving our growth in Europe”.

She continued: “We’re incredibly grateful to Hervé for his leadership in building and growing the HBO Europe business and importantly, for his vision in launching streaming video offerings in key markets in Europe. I’ve personally worked closely with Hervé over the past few years and I’ve appreciated his entrepreneurial spirit, his focus on innovation and good sense of humour. We are thankful to Hervé for staying on until the end of August to ensure a smooth transition of this important business”.

Payan said: “I am enormously proud of what the HBO Europe team has achieved over the years. I am delighted to see the torch pass to Christina. She has been here since the outset and I’m sure she will play a valuable role in accelerating the pace of the business”.

Sulebakk said: “I couldn’t be more thrilled about my new role and our ambitious plans for HBO Europe. Working on this iconic brand with exceptionally talented colleagues at such a pivotal time in the industry has been an educational and enriching experience. I can’t wait to get started on the opportunities that lie ahead as we build on the strong foundation that is Hervé’s legacy.”

Sulebakk has been at HBO Europe for over eight years, most recently serving as executive VP, CMO & head of distribution. During her years at HBO Europe she has been based in Madrid, Budapest and New York and has played pivotal roles in transforming the Central European business into streaming and launching HBO España.

YouTube need not reveal data of online pirates

By Julian Clover

Online video sharing platforms, such as YouTube, need not reveal the personal details of users that illegally upload copyrighted material.

The ruling from the European Court of Justice followed a request from the German film distributor Constantin Film Verleih that the Google-owned company hand over details including the emails, telephone numbers and IP addresses behind the upload of movie titles Parker and Scary Movie 5 in 2013 and 2014.

The case, which was referred by the German Federal Court of Justice, hinged on the interpretation of ‘address’ and whether that then meant an IP address or a postal address.

“When a film is unlawfully uploaded onto an online platform, such as YouTube, the rightholder may, under the directive on the enforcement of intellectual property rights, require the operator to provide only the postal address of the user concerned, but not his or her email, IP address or telephone number,” the ECJ said in its ruling.

However the court added that individual member states have the right to grant holders of intellectual property rights the right to receive fuller information.

The full length movies were viewed tens of thousands of times before being blocked.

Pay-TV to develop in Ukraine

By Chris Dziadul

A new media bill currently being prepared in Ukraine could promote the development of pay-TV services.

However, to do so, it will, according to Konstantin Gritsak, the director of external relations at the country’s leading cable operator Volia, have to adhere to two principles.

The first is the creation of appropriate conditions for competition while at the same time keeping the influence of the state on the media to a minimum. The second is maintaining the principle of technological neutrality.

In Gritsak’s view, the legislation could also pave the way for locally produced thematic channels with which pay-TV operators will cooperate.

Gritsak also spoke favourably about how it will protect intellectual property.

IPTV gains in Slovenia

By Chris Dziadul

IPTV accounted for 56.1% of pay-TV connections in Slovenia in the first quarter.

According to figures published by the regulator AKOS, its market share continues to grow, while those of other technologies is falling. Cable accounted for 37.8%, satellite TV 5.1% and MMDS 1% as of Q1.

Meanwhile, penetration of fixed broadband grew by 0.5% in the first three months of this year to reach 83.7%. NGA broadband internet access is also growing and accounted for 83% of connection in Q1.

Triple play packages continued to grow in popularity had a market share of 36% in the first quarter.

On the other hand, the share of quadruple (40.2%) and double (9.5%) play packages fell, while standalone broadband access (8.9%) and converged services that do not include service packages (5.6%) remained unchanged.

Over a third (34.7%) of broadband users opted for access speeds of over 100 Mbps.

Christina Sulebakk to head HBO Europe

By Chris Dziadul

Christina Sulebakk has been appointed general manager of HBO Europe, including the linear networks and streaming service, effective immediately.

In her new role, she will report into Priya Dogra, president, WarnerMedia Entertainment Networks, EMEA and APAC.
Sulebakk replaces Hervé Payan who served as CEO of HBO Europe for eight years and who will be leaving the company at the end of August 2020.

Commenting on the appointment, Dogra said: “Christina is a tremendously talented executive who has been integral to the success of HBO Europe. She has a deep understanding of direct-to-consumer businesses and has played a pivotal role in the development of our international plans. She will be a key force in driving our growth in Europe”.

She continued: “We’re incredibly grateful to Hervé for his leadership in building and growing the HBO Europe business and importantly, for his vision in launching streaming video offerings in key markets in Europe. I’ve personally worked closely with Hervé over the past few years and I’ve appreciated his entrepreneurial spirit, his focus on innovation and good sense of humour. We are thankful to Hervé for staying on until the end of August to ensure a smooth transition of this important business”.

Payan said: “I am enormously proud of what the HBO Europe team has achieved over the years. I am delighted to see the torch pass to Christina. She has been here since the outset and I’m sure she will play a valuable role in accelerating the pace of the business”.

Sulebakk said: “I couldn’t be more thrilled about my new role and our ambitious plans for HBO Europe. Working on this iconic brand with exceptionally talented colleagues at such a pivotal time in the industry has been an educational and enriching experience. I can’t wait to get started on the opportunities that lie ahead as we build on the strong foundation that is Hervé’s legacy.”

Sulebakk has been at HBO Europe for over eight years, most recently serving as executive VP, CMO & head of distribution. During her years at HBO Europe she has been based in Madrid, Budapest and New York and has played pivotal roles in transforming the Central European business into streaming and launching HBO España.

IPTV gains in Slovenia

By Chris Dziadul

IPTV accounted for 56.1% of pay-TV connections in Slovenia in the first quarter.

According to figures published by the regulator AKOS, its market share continues to grow, while those of other technologies is falling. Cable accounted for 37.8%, satellite TV 5.1% and MMDS 1% as of Q1.

Meanwhile, penetration of fixed broadband grew by 0.5% in the first three months of this year to reach 83.7%. NGA broadband internet access is also growing and accounted for 83% of connection in Q1.

Triple play packages continued to grow in popularity had a market share of 36% in the first quarter.

On the other hand, the share of quadruple (40.2%) and double (9.5%) play packages fell, while standalone broadband access (8.9%) and converged services that do not include service packages (5.6%) remained unchanged.

Over a third (34.7%) of broadband users opted for access speeds of over 100 Mbps.

Bulgarian digital advertising takes off

By Chris Dziadul

The internet advertising market in Bulgaria grew by 19.4% in 2019.

According to Capital, quoting the findings of the AdEx 2019 survey produced by IAB Bulgaria, it was worth a net BGN122.1 million (€62.4 million), though most participants in the survey now expect a double-digit contraction in online advertising this year.

Although the Bulgarian market performed much better than most others in Europe last year, with the average increase in 2019 being 12.3%, it will have to grow still faster to catch up with other markets.

In 2018, internet ad spend per capita was, at €7.2 one of the lowest in Europe. It was followed by Belarus, Serbia and Romania.

DVB-T reloaded: Lampert brings SRG channels back to cable

By JΓΆrn Krieger

Austrian cable operator Lampert has set up a DVB-T transmitter in neighbouring Switzerland in order to be able to distribute the popular TV channels of Swiss public broadcaster SRG on its network again.

After the national DTT switch-off in June 2019, digital terrestrial television can thus be received from Switzerland for the first time again.

Swiss telco Swisscom put the DVB-T transmitter Hoher Kasten back into operation on July 8, 2020, Christoph Schmid, head of marketing & sales at Lampert, told Broadband TV News. “Unfortunately, due to Corona, it took a very long time to finally implement it.” The two German-language SRG channels SRF 1 and SRF 2 are broadcast from the transmitter site. Redistribution on cable has already commenced.

With the move, first reported in November 2019, Lampert is creating the technical and legal basis for making SRG’s channels available to its cable customers again.

After the shutdown of the nationwide DTT network by SRG in June 2019, SRF 1 and SRF 2 disappeared from cable networks in neighbouring countries as redistribution was only permitted if the channels could be received terrestrially unencrypted in the border area. On satellite, SRG encrypts its signals to restrict the reach to Swiss citizens. Therefore, this provided no alternative way of reception for cable operators.

In an aim to bring the channels back to its customers, Lampert applied for an authorisation at Swiss media authority Bakom to use a Swiss DVB-T frequency. The permission, which was subsequently granted, enables the company to broadcast SRG’s channels unencrypted via a DTT transmitter site on Hoher Kasten, a 1,800-metre mountain in the Swiss Appenzell Alps. Because the signal also reaches bordering parts of Austria, local cable operators can thus add SRG’s channels to their networks again.

According to Schmid, demand for the Swiss public TV channels has been “extremely high” among customers as they had always been an integral part of daily television consumption: “They offer added value for cultural exchange and intercultural understanding.”

Because all cable operators in the Austrian Vorarlberg region – the area served by Lampert – benefit from the solution, they also share the costs for the DVB-T transmitter site.

DVB-T reloaded: Lampert brings SRG channels back to cable

By JΓΆrn Krieger

Austrian cable operator Lampert has set up a DVB-T transmitter in neighbouring Switzerland in order to be able to distribute the popular TV channels of Swiss public broadcaster SRG on its network again.

After the national DTT switch-off in June 2019, digital terrestrial television can thus be received from Switzerland for the first time again.

Swiss telco Swisscom put the DVB-T transmitter Hoher Kasten back into operation on July 8, 2020, Christoph Schmid, head of marketing & sales at Lampert, told Broadband TV News. “Unfortunately, due to Corona, it took a very long time to finally implement it.” The two German-language SRG channels SRF 1 and SRF 2 are broadcast from the transmitter site. Redistribution on cable has already commenced.

With the move, first reported in November 2019, Lampert is creating the technical and legal basis for making SRG’s channels available to its cable customers again.

After the shutdown of the nationwide DTT network by SRG in June 2019, SRF 1 and SRF 2 disappeared from cable networks in neighbouring countries as redistribution was only permitted if the channels could be received terrestrially unencrypted in the border area. On satellite, SRG encrypts its signals to restrict the reach to Swiss citizens. Therefore, this provided no alternative way of reception for cable operators.

In an aim to bring the channels back to its customers, Lampert applied for an authorisation at Swiss media authority Bakom to use a Swiss DVB-T frequency. The permission, which was subsequently granted, enables the company to broadcast SRG’s channels unencrypted via a DTT transmitter site on Hoher Kasten, a 1,800-metre mountain in the Swiss Appenzell Alps. Because the signal also reaches bordering parts of Austria, local cable operators can thus add SRG’s channels to their networks again.

According to Schmid, demand for the Swiss public TV channels has been “extremely high” among customers as they had always been an integral part of daily television consumption: “They offer added value for cultural exchange and intercultural understanding.”

Because all cable operators in the Austrian Vorarlberg region – the area served by Lampert – benefit from the solution, they also share the costs for the DVB-T transmitter site.

Media Group Ukraine combines OTT and DTH services

By Chris Dziadul

Media Group Ukraine (MGU) is combining its Oll.TV OTT and Xtra TV DTH services into a single operation.

According to the company, the process began last month and Yulia Trybushna will lead the project on behalf of MGU, while Yuriy Cherednichok will remain the director of both legal entities of the Oll.TV and Xtra TV brands.

Commenting on the development, Fedir Grechaninov, director of strategy and business development of MGU, said: “The idea of merging our Oll.TV and Xtra TV platforms lies on the surface – every Ukrainian should have access to high-quality legal content, anywhere in the country, regardless of the type of reception. Not all of Ukraine is covered by high-quality high-speed internet, which is necessary for comfortable viewing of Oll.TV internet TV. Therefore, the satellite remains a priority type of reception for many viewers. A single operator will help to choose for each viewer the best type of reception, or their mix, depending on the needs of the user. Big changes are not possible without professionals, and I am happy to present an updated team. Yulia Trybushna, a former operator who previously headed the pay TV & digital division at StarLightMedia, will head the joint operator. Yuriy Cherednichok will be responsible for sales and communication with customers. Vitaliy Chirkov will develop the direction of the content strategy. Mykola Koretsky will manage the development and support of the platform software. Andriy Ornatsky will be in charge of marketing. Oleksandr Remezovsky will be responsible for negotiations with content owners, continuing to manage the distribution of MSU TV channels and platforms.

“The updated team began to implement the first changes. In particular, a new unique tariff grid of the Oll.TV service – all inclusive – was launched. We already have a lot of data and positive feedback to say – users like the new rates. I think in the near future we will announce even more positive news, achievements and changes”.

Yulia Trybushna added: “Ukraine’s pay-TV market is growing rapidly, both in terms of the number of consumers and in terms of money. Promoting streaming platforms, combating piracy, increasing the consumption of video content on demand, changing the behaviour and preferences of viewers. Of course, competition is growing: existing platforms and services are growing their subscriber base, experimenting with content and functionality, and international players are beginning to pay attention to the market. Becoming a leader in such a market is a real challenge, but I am sure that with the team of proactive professionals Oll.TV and Xtra TV the goal is quite achievable in the coming years”.

MGU also says that Boris Danilov has left Oll.TV and will continue to develop his career outside the company.

Media Group Ukraine combines OTT and DTH services

By Chris Dziadul

Media Group Ukraine (MGU) is combining its Oll.TV OTT and Xtra TV DTH services into a single operation.

According to the company, the process began last month and Yulia Trybushna will lead the project on behalf of MGU, while Yuriy Cherednichok will remain the director of both legal entities of the Oll.TV and Xtra TV brands.

Commenting on the development, Fedir Grechaninov, director of strategy and business development of MGU, said: “The idea of merging our Oll.TV and Xtra TV platforms lies on the surface – every Ukrainian should have access to high-quality legal content, anywhere in the country, regardless of the type of reception. Not all of Ukraine is covered by high-quality high-speed internet, which is necessary for comfortable viewing of Oll.TV internet TV. Therefore, the satellite remains a priority type of reception for many viewers. A single operator will help to choose for each viewer the best type of reception, or their mix, depending on the needs of the user. Big changes are not possible without professionals, and I am happy to present an updated team. Yulia Trybushna, a former operator who previously headed the pay TV & digital division at StarLightMedia, will head the joint operator. Yuriy Cherednichok will be responsible for sales and communication with customers. Vitaliy Chirkov will develop the direction of the content strategy. Mykola Koretsky will manage the development and support of the platform software. Andriy Ornatsky will be in charge of marketing. Oleksandr Remezovsky will be responsible for negotiations with content owners, continuing to manage the distribution of MSU TV channels and platforms.

“The updated team began to implement the first changes. In particular, a new unique tariff grid of the Oll.TV service – all inclusive – was launched. We already have a lot of data and positive feedback to say – users like the new rates. I think in the near future we will announce even more positive news, achievements and changes”.

Yulia Trybushna added: “Ukraine’s pay-TV market is growing rapidly, both in terms of the number of consumers and in terms of money. Promoting streaming platforms, combating piracy, increasing the consumption of video content on demand, changing the behaviour and preferences of viewers. Of course, competition is growing: existing platforms and services are growing their subscriber base, experimenting with content and functionality, and international players are beginning to pay attention to the market. Becoming a leader in such a market is a real challenge, but I am sure that with the team of proactive professionals Oll.TV and Xtra TV the goal is quite achievable in the coming years”.

MGU also says that Boris Danilov has left Oll.TV and will continue to develop his career outside the company.

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