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Before yesterdayStartupDelta News

Startup Mentor Network Seattle launched today: meet the members!

The Mentor Network was launched today by Startup Envoy Prince Constantijn van Oranje who leads a Dutch tech mission to Seattle 21-22 June.

The Seattle Mentor Network was initiated by the Consulate General of The Netherlands in San Francisco to help Dutch startups scale-up in Seattle. The mentors are Seattle-based entrepreneurs and Dutch employees at for example Microsoft and Amazon 

Click here for an overview of the members

Are you a startup and do you want to get in touch with the Dutch Seattle Mentor Network? Send an email to sfn-ea@minbuza.nl

  • June 22nd 2017 at 10:29

Smart mailbox startup Mypo raises €500K from Berlin Equity

The Amsterdam-based startup Mypo has raised 500.000 euros from the German venture capital firm Berlin Equity.

Mypo taps into the growing number of online sales of items that don’t fit the average sized door mail slots and the fact that many people experience having to stay home to collect their orders as overly annoying.

It has developed a relatively large postbox that you can attach to your door at your convenience to receive for instance the clothes, shoes, books, or gameconsoles you have ordered the online.

The Mypo app and a unique password guarantee that only you and the delivery person can open the mailbox.

The new capital infusion will be used to hire engineers.

Photo Credit: Clem Onojeghuo


  • June 21st 2017 at 15:02

P2P car rental service SnappCar raises 10 million eurosΒ 

Utrecht headquartered P2P car rental startup SnappCar has raised 10 million euro from a group of investors. The round is led by the French car rental service Europcar Group. Existing investors AutoBinck Group and  the Danish Startup Studio Founders also participated in the round.

The new capital injection enables SnappCar to reach its ambition of getting 5 millions cars of urban roads in the Europa in 2022 and therewith less CO2 emissions and more living space.

Founded in 2011 by Victor van Tol and Pascal Ontijd SnappCar is on a steep trajectory of becoming the most important player in the P2P car sharing space with competitors like BlaBlaCar and Carpooling.com and adjacent services like Uber Pool. The company has reached its early stated ‘Big Hairy Audacious Goal’ of having 250.000 European car owners sharing via its platform a year in advance and aims to double its growth year-over-year in the coming five years.

Just like before SnappCar believes it can best achieve this by organic and acquired growth.

“Our ambition is to grow more strongly in Europe in large urban areas. We will trailer our growth strategy on the specifics of each area,” says Van Tol to StartupJuncture. “In some instances this could translate in acquisitions while in other case we might decide open shop ourselves.”  The company plans to focus on targeting seven urban areas in North Western Europe in next 18 months. Announcing the first conquests in the coming few months.

Beside expanding its foothold in Europe as quickly as possible the company is also using the money to double down on product development. To enable this it will double its development team of 45, preferably before the end of the year. The team will work on a range of new or newly tested solutions, “A new concept we are excited about is Snapp Cricles. A solution that enables you to share your car in a closed community of your liking.”  Another solution SnappCar has developed with its existing investor Autobinck is by leasing a car privately and earning a part of the price tag back by sharing your car via the same platform. Implementing keyless technology is a product development project that startup is also working on.

Van Tol argues that Blabla Car, Carpooling and Uber Pool are not real competitors of SnappCar. “I can understand that the connection is made between these services and our services. But at the core, SnappCar offers a completely different service”, says Van Tol. “For instance, BlaBlaCar is about sharing the same ride with the car owner. In our case you only renting a car from an individual via our platform. Our real competitors are car rental services, but I am confident that that the market is big enough for all of us.”

“We are delighed to invest in SnappCar”, says Sheila Struyck, Managing Director of Europcar New Mobility Business Unit and Europcar Lab leader.  “Our decision to invest stems form our believe that SnappCar has a great potential for growth. SnappCar enables us in addition to expand our mobility offering to our existing customers and get access to a new type of customer. “

SnappCar claims to be third car rental services marketplace in the world, just after Drivy and Turo. But if it depends on Van Tol, it won’t be long before SnappCar claims the first position in Europe and second in the world. Van Tol: “If you look at the number of cars and members on the platform then we are just slightly behind Drivy.”

Photo Credit: Tyler B.

  • June 14th 2017 at 09:03

The Case Study Link Building Strategy

Links are still the most important ranking factor when it comes to search engines. And so having a link building strategy is of utmost importance. Something isn’t easy for everyone I notice in my work as a SEO-specialist at Bynder. This blog post will introduce a quick and easy way to build high quality backlinks to your site.

External tools and case studies

One of my most successful link building strategies involves going through the different external tools that are used at a company, and then asking those companies whether they would be interested in writing a case study on us (and then securing a link).

How to find out exactly what third party tools your company uses?
So in order to find out exactly what tools your company uses, you need to ask. I would start this off in a friendly way. Send an email to the whole company introducing yourself and what you are trying to do, and why it will benefit the company.


“Hi all, I was wondering if I could please ask you all for some help. I am working on the SEO of our website, and one thing we can do to increase our ranking is to build links to our website.

An effective way of doing this is to ask companies that we work with or third party tools that we use to write a case study on us for their site (and eventually ask them for a link).

Please do let me know if you are using any third party tools and I will contact them about doing a case study.

Thanks very much!”

One important thing to remember is that almost all of the links that you get through this strategy will require cooperation from other members of the company, so it is important to bear that in mind when it comes to getting stuck into the link building.

Once your colleagues start replying then you can assess the link opportunity.

The first thing to do is to is to see whether the company already does case studies, and if they do, if they link out to the customers. If both these boxes are checked, then you should look at Moz Open Site Explorer (or something similar) and assess the quality of the case study domain.

If the domain authority is quite low, this does not mean that you should abandon the opportunity, but just place it lower down your priority list of link opportunities. Equally, if the domain is very powerful then push the link opportunity to the top of your list of priorities. This is important as if the case study domain is a good one, you want to move things forward with them quickly, before their marketing team gets preoccupied with other things and your case study get pushed down their to do list.

The most effective ways to approach those companies

Once you have stakeholders in your company on board, it is time to reach out to the third party tool.
The best way to do this in the first instance is through the account manager, as the account manager will be swift to pass the case study to the marketing team in order to keep you (their customer) happy.

Failing that, try to go through their customer support. The customer support team will be used to receiving messages from angry people, so try to start off in a positive way. It will really set your message apart from the rest and will increase the chances of the support person passing your request on to the correct people.

Something like: “Hi there! We at xxx are huge fans of xxx”

And then go on later in the message to ask about the possibility of a case study. When you suggest the case study idea, try and pitch it by suggesting that the product has had a unique effect on your business, or that you use the product in a unique way.

And try and back this up with a statistic of some kind. Marketing teams love statistics that prove how valuable their product is, and so will jump at the chance to make a case study of you.

I.e. “I was wondering if you might be interested in writing a case study on us. Xxx has allowed us to increase website traffic by around 40% in 6 months”.

Offer to write the case study

It is often the case that the company might be hesitant to offer you the case study because they are not sure whether their marketing team has the resources. So it is important to make it clear that you are willing to write the case study yourself, to save them most of the work. Therefore they don’t need to commit their marketing resources to you.

How to make sure that you get the link
If you are writing the case study yourself, make sure that you put a link in the document that you send them. Only put in one link (or two at an absolute max) as being too aggressive on the number of links might lower the value of the content in their eyes, and stop them from publishing your content.

If they still publish it without the links, just ask for the links directly. You can lead with something like: ‘My manager would love it if we could get a link to our website too’.

How to build on the relationship to secure links in the future

This might be an obvious point, but always be very grateful when they publish your case study. If it is a positive experience dealing with you then they will be more open to working with you in the future, and may mention and link to you from other blog posts of their own accord. It is also worth sharing the case study on your company and personal social media profiles (including retweeting/reposting their posts).

Does it work?
Using this strategy, I have secured over 20 high quality links over a relatively short period of time. Some of the links I secured had a domain authority as high as 90. The strategy is a great way to fill in the high quality link portion of your backlink profile. Good luck, specially startups have nice stories to tell, spread your word and benefit from it!

Jack Saville is an SEO Specialist at Bynder – a digital asset management vendor.
Get in touch via Twitter or Linkedin

Jack Saville

  • June 12th 2017 at 09:15

Dutch corporate giants pledge to partner with startups

Shell, ASML, AkzoNobel, ING and Philips. These are just a few of the 16 Dutch corporate giants that announced last week their pledge to foster cooperation between corporates and startups. As a part of this pledge they have committed themselves to work with more than 300 startups before may 2018. The reasoning is that collaboration between nimble startups and corporates that have scale and leverage will accelerate the pace of innovation in the Netherlands.

“The aim of COSTA is to speed up the rate of innovation in the Netherlands. One of the actions is to make knowledge and a tool available to entrepreneurs – big and small – that want to innovate more rapidly and successfully partner with startups for that purpose,” says Jan Kees de Jager, CFO of KPN and former State Secretary of Finance. Adding: “Costa is a long term initiative that seeks to make the Netherlands the most prosperous country in the world. Startups are key to fulfilling this ambition.” De Jager is currently also the ambassador of COSTA.

For COSTA collaboration between startups and corporates can take many forms. They can for instance develop a new product together. Corporates can serve as a ‘special client’ or operate as the sales and distribution channel of a startup.

The knowledge and know-how created through COSTA will be made publicly available for other companies to accelerate their own innovation initiatives. A question that the organisation aims to get answered through research is how companies can be structured such that cooperation with startups is done more easily. Another question COSTA aims to tackle is how startups can be connected with the right person, which is often a notoriously difficult, long and frequently very frustrating process for startup founders.

“Unfortunately there are quite some misunderstandings when it comes to corporate startup collaboration. Both parties have for instance different expectations about the partnership or one of the two parties is just not ready yet to innovate  together. The purpose of COSTA is to get rid of these misunderstandings and prepare corporates as well as startups for a fruitful partnership”, says Thomas Grosfeld, manager COSTA at VNO NCW/MKB Nederland, the Dutch employer organisation responsible for the program.

An example of a corporate being ready is that it has a department or staff dedicated to working with startups. Grosfeld: “This organisation should then have enough leeway to work freely with startups, but at the same time have the commitment from the executive board of the company.”

COSTA also aims to develop tools to ease the process of collaboration. One of them is the ‘Corporate Startup Readiness Tool.’ A tool that gauges whether a corporate is ready to collaborate with startups.

It’s not clear whether all the COSTA corporates also invest in startups and whether they are interested in idea, early and growth stage startups. “Some of them invest”, says De Jager. KPN Ventures, the investment arm of KPN, focuses on early growth-stage investments (series A/B) in European high growth companies.  De Jager: “Our investments typically range from 0.5 to 2.5 million euro for minority stakes, building long-term partnerships, ultimately aiming for external exits, not acquisitions.”

KPN also has a New Buisiness team that focuses on cooperation with earlier stage startups as co-creators. Or KPN takes on the role of launching customer, supplier or distributor.

COSTA an initiative launched by former special envoy of StartupDelta Neelie Kroes and De Jager. Besides the 15 corporates PortXL, TNO and Vopak and IBM Nederland are also involved. The idea is that more corporates and medium-sided companies join the initiative. Here is the full list of companies that have signup until now, their startup contactperson and website. For the direct email addresses of all the  startup contactpersons download this file here.

Akzo Nobel
Coert van Lare
Nick Miesen

René Herrewijnen

Rob van der Werf

Ian Freelance

Glenn Bijvoets

Startup Squad

Innovation Team

Marie-José van den Boomgaard
Herman Kienhuis

Dutch Railways (NS)
Edwin Boer

Rocco van den Berg

Port of Rotterdam
Marjolein Boer

Port XL
Nikolas Nikolaidis

Maurits Lancee

Robert Linck
www.shell.com/energy-and- innovation/innovating-together.html

Thales Nederland BV
Lukas Roffel

Martin Foltz

Photo Credit: This feature image was made possible by http://www.taskarmy.nl/index.html, an initiative by Daria Nepriakhina of IdeaHackers. Taskarmy is a platform that delivers – finally – 100% local Dutch photos for your blog, startup website, brand and publication. 
  • June 9th 2017 at 08:48

Dutch Startup News Update: TRVL, Aidence, collabs, Bohemian Birds and more

Another overview of all the activities in the Dutch Startup industry last week. From funding news to innovative collaborations and MondayReads to start your week up to date.

News and updates

Dutch business industry works together with startups
19 Big companies and organisations in The Netherlands agreed on collaborating with startups in the near future. In the coming year 300 different collaborations will be arranged to accelerate innovation. Together with startups the Dutch business industry could faster grow products and services. Amongst the partners are KPN, AkzoNobel, ING, Shell, ASML, Philips, NS and ANWB.

Mol starts crowdfunding in new ‘liquid’ gold
Dutch businessmen Michiel Mol made a few unexpected investments that turned out to be very successful and found a new project to turn into gold. Liquid gold in the form of a crafted Caramel Liquor, a caramel flavoured wodka. The campaign is already overfunded, but still open for investments.


TRVL raises series-A investment
Travel startup TRVL raised $2.7m and turns every user of the peer-to-peer platform into travel agents. The funding was a series-A investment, which will be used for further product development and growth.

Bohemian Birds raises 250.000€
Another Dutch travel startup raised €250.000. Bohemian Birds is specialised in organising lustrum trips for students, alumni and company trips. €100.000 was raised via angel investors, the other €150.000 via crowdfunding. It’s Bohemian Birds ambition to become the standard supplier for the Zuidas (the financial district of Amsterdam) when it comes to travel.

Aidence raised $2.5m seed capital
Medical startup Aidence raised a successful seed investment to innovate the future of medical image recognition. With the use of AI and Deep Learning technology the software makes it possible to diagnose and treat symptoms and diseases like lung cancer in an earlier stage.

Monday Reads

Hunting for talent? The Next Web released the T500, the 500 top talents in the Dutch digital industry.

A lot of buzz is going on about so called ICO’s. An ICO is a fundraising tool that trades future cryptocoins in exchange for cryptocurrencies of immediate, liquid value. Recently many startups using the Blockchain or Ethereum network raised tremendous amounts of capital via the system.

  • June 6th 2017 at 10:55

Travel startup TRVL raises $2.7m to crowdsource travel planning

Amsterdam-based startup TRVL has raised 2.7 million USD in a pre-Series A round from a group of angel investors. The investors that wish to remain undisclosed have previously invested in another company of TRVL founder and CEO Jochem Wijnands. That company, Prss, a digital magazine platform, was acquired in 2014 by Apple and would later become Apple News. 

The new capital injection will be used for further product development and growth.

Founded in 2010 TRVL started out as an aggregator of travel content. In 2016 the company announced its pivot to the now investor-backed peer-to-peer travel platform.

TVRL taps into the power of the personal recommendation and the wisdom of the crowd used by companies like Uber, AIRBNB and their ilk to power their growth. Wijnands believes his company’s human-powered platform facilitates better recommendations than any AI-powered system. Users can earn a commission of 10 % by giving their unique and context-specific recommendation as a TRVL (amateur) travel agent. Or fund a trip by earning up to 10% on every booking that they realise.

Hotel inventory is delivered via affiliate deals with Booking.com and Expedia Inc-owned hotels.com.

“Think of TRVL as TripAdvisor with an earning model,” Wijnands says in an interview to Techcrunh. “We believe TRVL will change the way millions of people will book their trips online.”

Wijnands and his COO are travel industry veterans. Prior to founding TRVL and Prss Wijnands worked as a travel photographer for National Geographic and other global publications for 15 years. The company’s COO, Arthur Hoffman, was previously the driving force behind the expansion of Expedia in Australia, New Zealand, Japan, and India.

Photo Credit: Ishan-seefromthesky

  • May 31st 2017 at 21:50

We want YOU for CES Las Vegas 2018!



Are you a startup? Are you ready to conquer the world with your ubercool, innovative & high tech product? Then we want YOU for CES Las Vegas 2018! 


Getting selected for CES (only the biggest tech show in the world) comes with a HUGE extra opportunity this year: you will also be part of the exclusive preview event CES Unveiled Amsterdam on October 26th 2017 at the Beurs van Berlage.


Participating in the CES Holland Startup Pavilion gives you the unique opportunity to:

  • Be part of a select group of startups led by Special Envoy Prince Constantijn that represents the Netherlands in Las Vegas in January 2018
  • Meet new potential investors, business contacts and influencers in the tech scene
  • Present your product to a select group of international tech journalists
  • Learn about the latest technology trends and innovations from international top experts such as Gary Saphiro

Limited places left for the Holland Startup Pavilion, so contact us quickly -before June 25- via this simple online form.  Booth space will cost around € 1200, plus travel expenses. Participants will be able to apply for mission vouchers.


CES -organised by CTA (Consumer Technology Association)- is the global stage where all next-generation technologies are introduced to the marketplace.  During CES Unveiled CTA executives will present a preview of the ground-breaking technologies that will be presented during CES. CES Unveiled has chosen StartupDelta as a partner to showcase some of the most budding and promising startups that will be attending CES in Las Vegas in January 2018.

See the original press release at CES


  • May 30th 2017 at 18:08

Top bedrijfsleven gaat samen met startups innovatie in Nederland aanjagen

De top van het Nederlandse bedrijfsleven komt vandaag met aanbevelingen en acties om de

samenwerking tussen corporates en startups duurzaam te verbeteren. Doel is innovatie in Nederland

te versnellen. Een van de acties is om kennis en een tool beschikbaar te stellen voor ondernemers –

groot en klein ‐ die sneller willen innoveren en daarin succesvol met startups willen samenwerken.

Daarnaast hebben 19 Nederlandse corporates toegezegd het komende jaar gezamenlijk meer dan

300 samenwerkingen met startups aan te gaan.

Dat zijn een paar resultaten van één jaar samenwerking en het delen van kennis en ervaring in COSTA

verband. COSTA, dat staat voor ‘samenwerking COrporates & STArtups’, werd een jaar geleden

vanuit StartupDelta gelanceerd met KPN CFO Jan Kees de Jager in de rol van ambassadeur. Naast KPN

waren, AkzoNobel, DSM, Eneco, ING, KLM, NS, Philips, Port of Rotterdam, Rabobank, Shell, Thales

Nederland BV, Unilever, ANWB en ASML hier op hoog niveau bij betrokken.

Jan Kees de Jager, ambassadeur van COSTA: “De bij COSTA betrokken bedrijven zijn stuk voor stuk

vooraanstaande, innovatieve Nederlandse corporates. Allemaal delen ze hetzelfde uitgangspunt:

door met startups samen te werken kun je innovatie sneller vormgeven en vertalen naar relevante

producten en diensten. Die innovatiekracht vormt de basis voor economische groei en is belangrijk

voor toekomstige werkgelegenheid en welvaart van Nederland. Wij nodigen alle Nederlandse

bedrijven en organisaties uit de kennis en kunde binnen COSTA te gebruiken om verder te innoveren

en Nederland vooruit te helpen”.

COSTA onderzoekt vragen als: Hoe kan de organisatie het best worden ingericht om innovatie met

startups te stimuleren? Hoe vergemakkelijk je het contact tussen corporate en startup? En, hoe kan

een bedrijf meer ruimte bieden aan startups om leverancier te worden?


Corporate Startup Readiness Tool

Een van de uitkomsten van COSTA is een Corporate Startup Readiness Tool, ontwikkeld door Erasmus

Center of Entrepreneurship en Corporate Venturing Network. De tool een online scan waarmee

bedrijven snel en eenvoudig kunnen beoordelen in hoeverre zij klaar zijn om een samenwerking met

startups succesvol aan te gaan. De tool bevat best practices en laat zien wat een bedrijf kan doen als

uit de scan blijkt dat een aantal voorwaarden voor een succesvolle samenwerking met startups niet,

of nog niet aanwezig is. Dan kan het bijvoorbeeld gaan om het kenbaar maken van een heldere focus

op welk gebied innovatie én de samenwerking met startups wordt gezocht.

De Corporate Startup Readiness Tool is gratis en kan online ingevuld worden op



Verbinding met startups

Als startups met corporates willen samenwerken is het vaak moeilijk de juiste ingang te vinden. Eén

aanspreekpunt of adres voor startups kan dan uitkomst bieden en alle COSTA deelnemers hebben

toegezegd dit bij hun organisatie in te richten. De volledige lijst van eerste aanpreekpunten is te

vinden op www.vno‐ncw.nl en www.mkb.nl.


Launching customership

Wanneer startups en corporates samenwerken, kan innovatie worden versneld. Bijvoorbeeld door

het samen ontwikkelen van een nieuw product of dienst, launching customer te worden van de

startup of de distributie van producten en diensten van de startup te faciliteren. Concreet hebben de

15 COSTA deelnemers en nog vier andere bedrijven (PortXL, Vopak, IBM Nederland en TNO)

toegezegd binnen één jaar vanaf 30 mei 2017 samen ruim 300 samenwerkingen met startups aan te



COSTA partners en vervolg

Het COSTA initiatief zal vanaf vandaag verder gedragen worden door VNO‐NCW, MKB Nederland en

Corporate Venturing Network. Samen gaan zij zich op basis van de COSTA resultaten inzetten voor

het versterken van innovatie en het Nederlandse ecosysteem voor startups. Alles om BV Nederland

innovatiever, sterker en wendbaarder te maken.

Leendert‐Jan Visser, directeur verenigingszaken VNO NCW en MKB Nederland: “De samenwerking

tussen grote bedrijven en start ups is belangrijk voor de innovatiekracht van Nederland. We zetten

ons in om deze verder te versterken en willen dit ook verbreden naar het MKB”.

De resultaten van COSTA zijn mede tot stand gekomen dankzij Corporate Venturing Network,

Rotterdam School of Management, Erasmus Center of Entrepreneurship, Ministerie van Economische

Zaken, VNO‐NCW, MKB‐Nederland, en Gemeente Eindhoven‐Brainport. Ze worden vandaag in

Eindhoven gepresenteerd in aanwezigheid van de betrokken partijen en de Special Envoy van

StartupDelta, Constantijn van Oranje.


Voor informatie over de Corporate Startup Readiness Tool:

 Corina Kuiper, Director en Board Member Corporate Venturing Network,

corina.kuiper@corporateventuringnetwork.com, corporateventuringnetwork.com.

 Vareska van de Vrande, Prof. of Collaborative Innovation and Business Venturing, Erasmus

Universiteit, vvrande@rsm.nl.

Voor interviewverzoeken en vragen over het COSTA initiatief:

 Victorina de Boer, KPN Mediarelaties, press@kpn.com of tel. (+31) 70 – 44 66 300.


  • May 30th 2017 at 16:10

How can Europe leas the next wave of innovation?


Statement of intent by the High Level Group of Innovators/the European Innovation Council

Europe can and must remain at the forefront of global innovation. Europe’s future will be created by entrepreneurs that integrate the worlds of bits, atoms, neurons, genes and art and create business models and social innovation in ways that bring substantial value to society, the economy and the environment. 

Major scientific discoveries, developments in computing, 'deep tech' and digitalisation in general, are accelerating and reaching highly regulated and change-averse sectors. This will have profound implications for productivity and economic growth, and for society as a whole. As the EU is setting out on its path towards the future, innovation will be crucial to the success of its journey. 

The pre-conditions of success in this emerging future are world class science, an abundance of talent and ideas, openness and diversity, strong industrial capabilities and a collaborative and multi-disciplinary approach to research, development and innovation: Europe is strong in all of these areas. 

However, in order to deliver real value from these foundations, Europe needs to improve its regulatory environment, address excessive fragmentation in the single market and step up dramatically the access to capital for innovative projects. Europe needs to pull together resources, better coordinate its policies, stimulate patient capital and facilitate the scale-up of promising but uncertain innovations. Europe also needs to conquer its fear of failure and embrace risk-taking as an essential step towards success. Risk-bearing disruptive innovations that are the product of technological breakthroughs and which can create new markets need to be identified and rewarded. Political and societal support is critical in order to sustain innovations that create value. 

The Group’s ambition is that the European Innovation Council (EIC) is designed to become a pivotal policy response of the European Union to this challenge. The EIC should create a new standard of excellence and impact in the way Europe provides funding and other support to highly promising but also potentially risky market-creating innovations. The EIC should act as a catalyst to accelerate the next wave of innovation, to change mindsets, and to give Europe a fighting chance to lead at a global level. The EIC should be designed and implemented alongside a wider set of initiatives that should seek to improve the regulatory environment and market conditions for innovation. 


As members of the Group we are keen to bring our experience, diversity, track-record, and confidence in the potential of Europe to the table. We all have "skin in the game": experience in building companies, managing investments, building ecosystems, developing cutting edge science and technology, managing diverse teams, dealing with regulation, navigating difficult funding environments and influencing policy change. 

With this background, we will use our experience to advise the Commission on: 

 How to identify and advance transformational and other market-creating innovation in all areas and at the interface of the digital and the physical; 

 How to design agile funding instruments (loans, grants, blended finance) and other support in the next Framework Programme to accelerate scaling up and ensure a "value chain" approach where each instrument targets a different stage of company growth and private investment is leveraged; 

 How to improve the innovation eco-system for scaling up, reducing barriers and enabling access to funding, talent, market opportunities and regulatory environment for innovation; 

 How to maximise the visibility, communication and engagement of innovation communities in the development of an EIC; 

 How to monitor progress and provide ongoing support to innovative firms participating in EU programmes, through real-time data collection and strengthening of mentoring and coaching schemes; and, 

 How to make EU programmes more innovator-friendly, for instance through simplification, user-driven design and policy experimentation. 


Members of the High Level Group of Innovators: 

Nicklas Bergman, Martin Bruncko, Paddy Cosgrave, Gráinne Dwyer, Hermann Maria Hauser, Marjolein Helder, Taavet Hinrikus, Ingmar Hoerr, Bindi Karia, Jana Kolar, Carlos Oliveira, Jim Hagemann Snabe, Kinga Stanisławska, Constantijn Van Oranje-Nassau, Roxanne Varza 

Brussels, May 2017 


  • May 30th 2017 at 16:04

Dutch Startups presented at Computex 2017 in Taipei

The Netherlands is Europe’s Best-Connected and Largest Ecosystem for startups. In 2014 the Startup Delta was founded by the Dutch ministry of Economic Affairs with the goal to turn the Netherlands into Europe’s West Coast for Awesome Startups. Its efforts have not been unnoticed, as many of the Dutch Startups have received international recognition, such as 3D Hubs, a pioneer in additive manufacturing and the world’s largest online marketplace for 3D printing services. Adyen, a fintech startup who became the first Dutch unicorn, reaching $1 billion in VC investment. And WeTransfer, a startup who developed a program to easily share digital files which is now used worldwide.


The startup landscape in the Netherlands consists of many innovative tech hubs all with their own strengths and focus, of which the most notable ones are Amsterdam (IoT & Circular Economy), Eindhoven (Smart Cities, VR & Design), Utrecht (Healthcare & Gaming) and The Hague (Cybersecurity). Especially Amsterdam has received much international attention as it was awarded the innovation capital of Europe, and the second best startup city and third best scale up city by the European Digital City Index (EDCi). Yet the true strength of the Dutch startup ecosystem is that it’s all about cooperation, entrepreneurship and innovation.


Special Envoy Constantijn Van Oranje: "In politics there is a lot of talk, but entrepreneurs actually build things, develop new businesses, drive innovation and create jobs. That’s why entrepreneurship is important and that’s why we have to stimulate entrepreneurship in the Netherlands if we want to be competitive in the long run."


In the Genome global ranking of international Startups hubs the Dutch eco-system as a whole was ranked 4th in Europe. The 2017 Genome ranking report also stated that The Netherlands is one of the fastest growing startup ecosystems in Europe. The reasons for this fast developing startup eco-system can be found in the national believe in open innovation, the strong experience in public-private partnerships and the fact that the Netherlands ranks number 1 for implementing governmental policies that are aimed at growth for startups, innovation and entrepreneurship.


The following Innovation Dutch startups will visit Taiwan to join the INNOVEX:

Aigency, the world's first employment agency for artificial intelligence
Travis the Translator, the world’s first smart pocket translator powered by artificial intelligence
iBand+, a new device helping people to dream and sleep better
Onera, developing solutions for users to understand & improve their health
Ato-gear – Helping people improve the way they move, by making the science of movement accessible
Bambi Medical, a soft fabric, skin-friendly, wireless monitoring device that eliminates pain and stress of babies
LifeSense Group, designing innovative wearables for health applications



Introduction of the Dutch Startup Delegation


Aigency, the world's first employment agency for artificial intelligence, is the go-to team to implement an AI-strategy within your company! Aigency has offices in Europe (Amsterdam) and Canada (Toronto) plus a worldwide network of AI professionals. Aigency is expanding its activities into Asia and is looking for partners. 


Travis the Translator

Travis the Translator is the world’s first smart pocket translator powered by artificial intelligence. It breaks the barriers between languages and allows travelers and international professionals to communicate effortlessly with anyone, anywhere. Finally, with Travis, you can truly ‘go global and speak local’!



Dreams and sleep play an important role in our health and happiness. An estimated 50-70 million adults in the US and 1/3rd of adults in Europe suffer from some sort of sleep or wakefulness related problem! iBand+ is a wearable solution for this.

The EEG brain sensing and health tracking headband will help everyone to improve sleep and experience lucid dreams ("Inception" in real life!)!



Onera is a digital health start-up that develops & commercializes solutions to enable users to understand & improve their health. Onera's first product is a patch that helps users to accurately assess their sleep, and to improve it.

With its patented technology, Onera enables you to understand how your daily choices affect your sleep, and empowers you to sleep healthy again.



Helping people improve the way they move, by making the science of movement accessible. We are the creators of ARION, a unique running wearable that helps you transform your running technique, to improve your performance and reduce your injury risk.


Bambi Medical

The Bambi-Belt is a soft fabric, skin-friendly, wireless monitoring device that eliminates pain and stress of babies. The belt functions by being wrapped around the baby’s chest. Sensors integrated inside the belt measure critical data in a nonintrusive way, while a small transmitter and receiver allow wirelessly sending the data to existing patient monitors in the hospital. The wireless feature of the Bambi-Belt allows parents to more easily take their babies out of the incubator and perform Kangaroo Mother Care.


LifeSense Group

LifeSense is born from the mission to empower people everyday & revolutionize healthcare through wearable technology.  Our first product, Carin provides a solution to one of the biggest unspoken problems women face throughout their lives: urinary incontinence. Rising to the top of a field of over 400 entries from more than 60 countries around the world, in February 2017, Carin was crowned as the best wearable healthcare product in the world at the Wearable Technologies Innovation World Cup in Munich. By winning this award LifeSense has transformed the largest unspoken problem into the largest spoken solution.

Our international team is based in Eindhoven (The Netherlands) , Tokyo (Japan) and San Francisco (USA). We are actively seeking €5 million in series A investment to become the fastest growing business (revenue based).


Carin is our first product on the market. The set of wearables is designed for women with who want better bladder control. Wear Carin to track, exercise and protect yourself.




For more information:


The Netherlands Trade and Investment Office

Contact: Diederik van der Toorn,

Economic Advisor

Taipei: 02-8758-7226



Jasper Momma

Chief Communication





  • May 30th 2017 at 10:36

Dutch Startup News Update: TechLive, TheNextWomen, CC Diagnostics, Castor EDC

What happens in the startup scene in The Netherlands right now? Find out in another Dutch startup news update!

News & Updates


IoT, Payments, VR and Mobile. These are just a few of the subjects around which mini-conferences will be hosted on May 30 on the Emerce Tech Live Event. The event is all about the latest technologies and their application in the business and marketing environment. Emerce and StartupJuncture offers our readers free tickets. Today is your last day so get them right now.

The Next Women Summit – Ambition Edition 

12 juni is a special day for female entrepreneurship. The power to lead with foresight, ambition, entrepreneurial and innovative zeal of female entrepreneurs will than be celebrated at The Next Women Summit. TheNextWomen 100, TheNextWomen to Watch and the winner of TheNextWomen Pitch Competition will then be announced. Here is the list of semi-finalists that are contending for the finals on may 9. You can still vote for your favourite.

CC Diagnostics finalist of the Young Business Award 

The young lads Jean-Luc Kraaijenoord, Wisse Krikke and Nutte van Belzen have entreded the finals of the business magazine Sprout 25 under 25/Young Business Award competition with their company CC diagnostics. The startup is developing a DNA methylation test for the screening of cervical cancer with which the percentage of not diagnosed cancers can reduce from 24 to 3 percent.


Dutch medical research data startup Castor EDC receives €1.1 million from Horizon 2020

Castor EDC, an Amsterdam-based health startup has secured a €1.1 million innovation grant from the European Commission’s Horizon 2020 program. Castor EDC creates tools for sharing medical research data. It will use the funding to further develop its programs for making big data available for international medical research.

Monday morning read

As a journalist, growth advisor and mentor I come across many startups. I am amazed by how many startup founders I see that are doing everything else than what’s necessary for the succes of their early stage startup. Please stop going to conferences, networking events, PR, fundraising. Not until it’s the right time. Don’t take my word for it. Take that of co-founder of Ycombinator Jessica Livingstone. In this interview she unravels the conceptually not so difficult, but very hard to execute practice of being a successful founder. Fight the ego.

  • May 29th 2017 at 09:05

Startups CC Diagnostics laatste finalist Young Business Award 2017

 De Groningse startup CC Diagnostics plaats zichzelf als vijfde, en hiermee laatste finalist, voor de finale van de Young Business Award 2017. Eerder wisten de startups Jake Food, Parkeagle, Media Distillery en Inkless zichzelf via één van de twee halve-finales te plaatsen voor de finale van de startupcompetitie. Door de publiekswildcard blijven de studenten uit Groningen in de race voor de kristallen award inclusief prijzenpot van 12.500 euro.

De start van de startupcompetitie was ronduit spectaculair. Al bijna vierhonderd mensen bezochten gezamenlijk de halve-finales van de Young Business Award 2017. De helft hiervan heeft zichzelf al aangemeld voor de finale op dinsdag 6 juni “De aantallen zijn enorm. Wij hebben nog ruim vier weken te gaan tot de finale en hebben nu al meer dan tweehonderd bezoekers. Eén jaar geleden hadden we rond deze periode voor de finale zo’n twaalf bezoekers, dit werden er vier weken later zeshonderd, dit beloofd een leuk startupfeest te worden”, aldus Niels Palmers namens de organisatie van de Young Business Award.

Prins Constantijn
Het ‘startupfeest’ in Emmen wordt compleet gemaakt door presentator Jort Kelder en ontvangt hoog bezoek in de vorm van Prins Constantijn namens StartupDelta (ministerie economische zaken). Tijdens de vorige finale, Young Business Award 2016, gaf Jort Kelder een positieve draai aan het startupfeest en kreeg hij de bezoekers met regelmaat aan het lachen. Prins Constantijn geeft tijdens de finale een inspiratiepitch van vijftien minuten over Nederland als startupland.

Het winnen van de publiekswildcard houdt startup CC Diagnostics in de race voor de Young Business Award 2017. Tijdens de finale-avond krijgt de Groningse startup, voor een nieuwe jury, de kans om hun startup in 60 seconden te pitchen. Aan het einde van de avond maken zijne koninklijke hoogheid en gedeputeerde Henk Brink de winnaar van de Young Business Award 2017 bekend en wordt de meest veel belovende startup van Nederland gekroond.

De finale van de startupcompetitie is op dinsdag 6 juni in het Atlas Theater in Emmen. Aanmelden als bezoeker kan (gratis) via de website www.youngbusinessaward.com.


  • May 24th 2017 at 18:13

Here are the startups contending for the finals of TheNextWomen Pitch Competition

Mary Barra, Indra Nooyi, Meg Whiteman, Kiran Mazumdar, Yang Lan, Corinne Vigreux, Just a few names of women that are leading the most successful companies in the world like HP, Biocon, Sun Media, GM, PepsiCo, Xerox and TomTom. It’s this power to lead with foresight, ambition, entrepreneurial and innovative zeal that The Next Women Summit will be celebrating on June 12.  

The program consists out of the presentation of TheNextWomen 100, TheNextWomen to Watch and the TheNextWomen Pitch Competition.

A few days before the grand summit, June 9, the semi-finalists will contend for a spot in the finales of the most celebrated female startup pitch competition in Europe. The most innovative female startup founder will receive a convertible loan of 10.000 from TheNextWomen CrowdFund and mentoring from TheNextWomen top100 entrepreneurs. Previous winners of TheNextWomen Pitch Competition Printr, Vastari, & Plugify raised between a half and three quarters of a million within 9 months.

The pitch competition is designed for early-stage startups from around the globe to gain exposure and valuable feedback from the industry’s best female entrepreneurs, investors and experts.

The startups are asked to gather Facebook likes as a part of the people’s choice vote. The people’s choice points will be added to the points startups get from the jury. So like the startup that you think is the most innovative and promising one and help us promote female entrepreneurship.  

You can vote until June 8,  24:00 hours CEST.

Here are with further ado, the semi-finalist of the NextWomenPitch Competition 2017.  Start voting!

Bellamy Gallery (The Netherlands)

“Buy less, buy good, look good & love our environment.” That’s founding tenet of the retail startup Bellamy Gallery. Founded by veteran retail executives Mireille van der Sprong and Imke Bens the startup focuses on offering high quality and affordable ‘key pieces’ that can be easily combined with the rest of your wardrobe.

Read the full profile of Bellamy Gallery and vote.  

Clevergig (The Netherlands)

Clevergig is a HR tech startup that builds ‘clever’ software solutions for the gig-economy, hence the name Clevergig. The value proposition is to enable companies to easily manage their flexible workforce, and to give workers the freedom to work whenever they want, for whom they want. Clevergig is co-founded by Elvire Jaspers and Michel Pilet.

Read the full profile of Clevergig and vote.   

Faqta (The Netherlands)

According to the founder of Faqta, Anouk Binkhuysen, the current school material of children is boring. Children want to learn in a more adventurous and attractive way and that’s why she started Faqta. Her mission is to help primary schools with learning method that facilitates a transition from teacher-oriented learning to child-oriented learning.

Read the full profile of Faqta and vote.  

HANX (United Kingdom)

The male condom is the single most effective contraceptive that protects against sexually transmitted infections. But still buying condoms is difficult for women, taboo and embarrassing. The condom market is in addition male-dominated and targeted. The mission of HANX founder Sara Welsh is to change this. She has therefore developed HANX: the first luxury male condom designed uniquely with women in mind.

Read the full profile of HANX and vote.  

Khaloom (India)

Global textile brands most often produce their fabrics in emerging economies and produce an increasing amount of textile waste. The startup Khaloom intends to combat this by collecting post-production textile waste and up-cycling it into fabrics via traditional spinning and weaving techniques. The founders of Khaloom are Rubie van Crevel and hailing from India Prasanna Colluru.

Read the full profile of Khaloom and vote.  

LifeSense (The Netherlands)

1 in 3 women suffer from urine loss after childbirth and 6 out of 10 never dare speak about it. The smart protective underwear and exercise app Carin of LifeSense aims to solve this problem. The Carin set teaches women how to train their pelvic floor muscles. Women see results in 2-4 weeks and are cured in 6-8 weeks. Julia van Zanten is co-founder as well as creative lead of LifeSense.

Read the full profile of LifeSense and vote.

SimplyEdit (The Netherlands)

SimplyEdit has built a platform that removes the need for development skills for website development. The design skills of the designer suffice as he can ‘simply edit’ his designs with knowledge of HTML and CSS. Lizanne Overkamp is the CEO of SimplyEdit’s parent company Muze.

Read the full profile of SimplyEdit and vote.

Smartify (United Kingdom)

Smartify is a platform for the discovery and sharing of art. The ‘Shazam and Spotify of art’ uses advanced image recognition to instantly identify artworks and returns engaging text, audio and video information through Smartify app and augmented reality. Smartify is founded by Anne Lowe.

Read the full profile of Smartify and vote.

Sprinklr (The Netherlands)

Today a large number of people live in urban areas. And this number will increase. Unfortunately in ‘the urban jungle’ as Sprinklr’s founder Suzanne van Straaten calls it everything is a bit too grey. People like and try to add more green to their life by buying plants. Sprinklr’s goal is to ease this process for the lazy plantsperson’s among us via an app that helps you buy the one you want and more importantly keep them alive.

Read the full profile of Sprinklr and vote.

Swipeguide (The Netherlands)

SwipeGuide is a startup that intends to take the still ‘analog’ world of product guides and manuals online. That is, above and beyond a pdf. The startup has built a platform that empowers companies and their employees to create interactive and visual step-by-step instructions that are published instantly to mobile devices. The founders of Swipeguide are Willemijn Schneyder and Daan Assen.

Read the full profile of Swipeguide and vote.

Vava Coffee (Kenya)

Vava Coffee a social enterprise that has a network of over 30,000 small-holder farmers in different regions of Kenya that produce speciality coffee. Launched almost eight years ago the company has the mission to fight against the dominant market dynamics that favours buyers and consumers have at expense of producers. A practice that contributes to low incomes and poverty in farming communities. Vava Coffee is founded by Vava Angwenyi.

Read the full profile of Vava Coffee and vote.


  • May 23rd 2017 at 13:52

Startups en Corporates gaan de strijd aan op 23 juni!

B. Amsterdam organiseert Startup Run // Startups vs. Corporates

Op vrijdag 23 juni vindt Startup Run plaats, de eerste Startups vs. Corporates run van Nederland. Dé hardloopwedstrijd van 7,5 km waarbij startups en corporates strijden om de titel. Startup Run is een initiatief van B. Amsterdam om startups en corporates op een uitdagende en sportieve manier met elkaar te verbinden.

Samen met partner en internationaal advocatenkantoor Baker McKenzie, bouwt B. Amsterdam aan een traditie; een jaarlijks terugkerende run voor de startup & corporate scene.

De race start bij B.1 in de Johan Huizingalaan te Amsterdam. Van daaruit vertrekken de deelnemers richting het Olympisch stadion voor één rondje over de wereldberoemde baan. Het parcours vervolgt zich via de Nieuwe Meer en loopt dwars door de panden B.3 en B.2, voordat alle deelnemers weer terugkeren naar de finish bij B.1. Na afloop wordt tijdens de feestelijke victory ceremony in B.-stijl bekend wie de winnaars zijn: de startups of de corporates?

Meer info & inschrijvingen hier.

Over B. Amsterdam

Met een oppervlakte van 40.000 meter verdeeld over drie panden, is B. Amsterdam het grootste startup ecosysteem in Europa. B. is een creatieve werkplek voor innovatie, educatie en groei. We brengen startups, creatieve bedrijven en corporates samen en bieden ze de mogelijkheid met elkaar in contact te komen, van elkaar te leren en gezamenlijk te groeien. Leden van de B. community krijgen toegang tot de ideale werkplek, voorzieningen, kennis en sociale omgeving om hun bedrijf optimaal te laten presteren.


Over Baker McKenzie

Internationaal advocatenkantoor Baker McKenzie, gevestigd aan de Zuidas in Amsterdam, helpt al sinds 1945 een groot aantal van 's werelds meest dynamische en succesvolle organisaties hun weg te vinden in het complexe juridische landschap. Ook is Baker McKenzie de olie in de motor achter Nederlandse startups en scaleups, die met een solide juridische basis de stap naar internationaal zakendoen willen maken. Vanuit dit gedeelde DNA doet Baker McKenzie niets liever dan met hen samen te leren, innoveren, groeien en ambities waarmaken. Daarom startte in april van dit jaar de samenwerking met start-up hub B. In gebouw B.1 is Baker McKenzies B. Legal desk en van daaruit helpt het advocatenkantoor startups en scaleups met de B. Legal startup scan en juridische pakketten op maat. Meer weten over B.Legal? Neem dan contact op met Mechteld van den Oord, 06 - 29 58 72 29 of Mechteld.vandenOord@bakermckenzie.com

  • May 22nd 2017 at 13:01

6 Insur-tech startups win Diamond Award at Digital Insurance Agenda conference

The audience of more than 850 decision makers representing 40 countries from 6 continents confirmed again that DIA is the single most important insurtech event worldwide for C-level and C-1 executives and change agents in the insurance sector.

Companies represented include AEGON, Ageas, AlfaStrakhovanie, Allianz, Alm.Brand, AmTrust, Anbang, AON, AVIVA, AXA, Baloise, Barmenia, BNP Paribas Cardif, Cathay Life, CNP, DAS, Deutsche Rueck, Die Mobiliar, DKV, ERGO, Generali, Gjensidige, Gothaer, Hannover Re, Helsana, Hiscox, If P&C, LV=, MetLife, Munich Re, NN Group, Sberbank Insurance, Sompo Japan, Swiss Re, Triglav, VidaCaixa, Willis Towers Watson, XL Catlin and Zurich.

DIAmond Award winners
The many insurers and insurtech investors in the DIA audience awarded six insurtechs the DIAmond Award for insurtech with most strategic impact (in random order):

Ladder (USA): Digital term life insurance.
Friss (Netherlands): Fraud detection and risk mitigation for non-life. 
Hover (USA): Property claims and inspections via smartphone photos. 
Sentiance (Belgium): Moving from IoT to IoU with context-aware assistance. 
Sherpa (UK / Malta): A 360 new and smart insurance concept.
Backbase (Netherlands): Omni channel customer engagement platform.

In total we had selected 60 insurtechs to present their solutions at DIA Amsterdam; among others Abracar (Germany), Amodo (Croatia), BIMA (Sweden), Boundlss (Australia), Cytora (UK), Dacadoo (Switzerland), eSignLive (Canada), GetmeIns (Israel), Guardtime (Estonia), Kevinsured (Spain), NuvaLaw (South Africa) PolicyPal (Singapore), Qover (Belgium), Reply.ai (USA), RightIndem (UK), Skyglyph (Bulgaria), SnapSure and Kasko (Germany), Tribe (Norway) and Youse (Brazil).

The idea of DIA is to set the stage for the most important digital developments in the years to come. The live demos made clear that insurance is at the brink of massive customer centric change. Many of the insurtechs at DIA presented applications that enhance operational excellence as well as drive customer engagement.

  • May 22nd 2017 at 12:11