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Today β€” December 13th 2018Your RSS feeds
Yesterday β€” December 12th 2018Your RSS feeds

On Technology: What Happens When Facebook Goes the Way of Myspace?

By JOHN HERRMAN

If the past teaches us anything, it will happen one day. In fact, the process might have already started.

Before yesterdayYour RSS feeds

How to Stop Apps From Tracking Your Location

By JENNIFER VALENTINO-DeVRIES and NATASHA SINGER

Hundreds of apps can follow your movements and share the details with advertisers, retailers and even hedge funds. Here’s how to limit the snooping.

How The Times Analyzed Location Tracking Companies

By THE NEW YORK TIMES

Reporters tested apps made for both Android and iOS, evaluated app code and examined the companies receiving the data.

How to Stop Apps From Tracking Your Location

By JENNIFER VALENTINO-DeVRIES and NATASHA SINGER

Hundreds of apps can follow your movements and share the details with advertisers, retailers and even hedge funds. Here’s how to limit the snooping.

How The Times Analyzed Location Tracking Companies

By THE NEW YORK TIMES

Reporters tested apps made for both Android and iOS, evaluated app code and examined the companies receiving the data.

FranceTV PublicitΓ© and Canal+ Advertising join forces

By Robert Briel

FranceTV Publicité and Canal+ Advertising have joined forces to boost the advertising revenue of France 24, TV5Monde and Radio Monte Carlo Doualiya.

TV5Monde and France Médias Monde (representing France 24 channels in French, English and Arabic as well as the Arabic-language radio station MCD – Monte Carlo Doualiya) invited bids from advertising agencies to serve all their broadcasting platforms (TV, radio and digital environments) in 2019–2021.

FranceTV Publicité, which has worked with TV5Monde since 2008 and France 24 since 2011, won both tenders and asked Canal+ Advertising to supply the two global channels in francophone sub-Saharan Africa.

Their combined bids secured the “advertising agency” tenders for the next three years.

“Continuing our collaboration with the FranceTV Publicité advertising agency, in partnership with Canal+ Advertising, will create new business opportunities for France 24 and MCD, which are fast-growing media enjoyed by tens of millions of viewers and listeners around the globe, particularly in Africa and across the Arab world,” said For Marie-Christine Saragosse, Chairman and CEO of France Médias Monde.

“The combined expertise and innovative alliance of these two major players, subsidiaries of groups that are some of our main partners in France and internationally, makes it possible to set higher advertising revenue targets for France Médias Monde.”

“We’re delighted to continue our collaboration with France Télévisions Publicité, our main shareholder’s advertising agency. TV5Monde Africa achieves spectacular audiences in both West and Central Africa and in the Indian Ocean,” added Yves Bigot, CEO of TV5Monde.

“We would like to thank Marianne Siproudhis for taking the initiative to expand its presence amongst advertisers in sub-Saharan Africa, a key territory for us, by partnering Canal+ Advertising, which is known for its performance and excellent insight into that geographic area. The TV5Monde teams are looking forward to working with both partners, which are essential for growth in our advertising revenue and self-financing.”

Marianne Siproudhis, CEO of FranceTV Publicité, says: “We’re proud to be continuing our collaboration with TV5Monde and France Médias Monde and boosting their advertising revenue around the world. In contributing to these quality channels’ and websites’ finances, we’re also enhancing the reputation of public broadcasting around the world with the support of Canal+ Advertising, the leading advertising agency in sub-Saharan Africa. It’s also a way to increase the competitiveness of the services provided by our joint teams, who advise advertisers on their global communication strategies.”

Pierre-Paul Vander Sande, CEO of Canal+ Advertising, addsed: “We’re enthusiastic about joining TV5Monde and France 24 in Africa’s advertising offering. The Canal+ channels’ strength lies in sport and drama (Novelas TV, Nollywood TV, A+). The partnership with Trace has enabled the agency to strengthen its audience share in the 18–34 age group. TV5Monde and France 24 bring Canal+ Advertising leadership in the A and B socioeconomic categories as well as in higher professional and managerial occupations. With that target, the agency currently has a 47% audience share. Across all our channels, nine in ten Africans will now be exposed to Canal+ Advertising’s offering every week.”

Tech Fix: I Tried to Make My Dog an Instagram Celebrity. I Failed.

By BRIAN X. CHEN

Becoming an influencer is hard, as our columnist found out when he tried creative photography, consultations and even bots to propel his food-obsessed corgi to fame.

Tech Fix: I Tried to Make My Dog an Instagram Celebrity. I Failed.

By BRIAN X. CHEN

Becoming an influencer is hard, as our columnist found out when he tried creative photography, consultations and even bots to propel his food-obsessed corgi to fame.

How to control better your online advertising data through EDAA’s Online Behavioural Advertising Icon [Promoted content]

By Robin de Wouters - Communication Coordinator at EDAA (European Interactive Digital Advertising Alliance)

During its third Annual Summit, the European Interactive Digital Advertising Alliance (EDAA) unveiled its plans to increase transparency over online digital advertising and build greater consumer trust through its well-recognised Online Behavioural Advertisement Icon and online Consumer Choice Platform, visited each year by tens of millions of internet users.

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

By SAPNA MAHESHWARI

Google Home and Amazon Echo don’t carry paid advertising, so companies are trying more creative ways of using them to reach consumers.

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

By SAPNA MAHESHWARI

Google Home and Amazon Echo don’t carry paid advertising, so companies are trying more creative ways of using them to reach consumers.

Trump Administration Peppers Inboxes With Plugs for Private Medicare Plans

By ROBERT PEAR

The administration tells older Americans to “check out Medicare Advantage,” but denies favoring the private plans over the original government-run Medicare program.

How Michael Bloomberg Used His Money to Aid Democratic Victories in the House

By STEPHANIE SAUL and RACHEL SHOREY

Democrats backed by Mr. Bloomberg’s organization won 21 of 24 House races, making him among the most influential donors of the election cycle.

State of the Art: How to Survive the Next Era of Tech (Slow Down and Be Mindful)

By FARHAD MANJOO

In his final State of the Art column, Farhad Manjoo reflects on the industry’s changes and presents a new guide for navigating the future of technology.

State of the Art: How to Survive the Next Era of Tech (Slow Down and Be Mindful)

By FARHAD MANJOO

In his final State of the Art column, Farhad Manjoo reflects on the industry’s changes and presents a new guide for navigating the future of technology.

Juul’s New Product: Less Nicotine, More Intense Vapor

By SHEILA KAPLAN

In an effort to expand overseas sales, the company is designing a way to reduce nicotine levels but enhance the rate of absorption in the body.

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