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The Shift: Juul’s Convenient Smoke Screen

By KEVIN ROOSE

After making billions of dollars and joining forces with Big Tobacco, Juul is trying to reinvent itself as a public-health crusader.

The Shift: Juul’s Convenient Smoke Screen

By KEVIN ROOSE

After making billions of dollars and joining forces with Big Tobacco, Juul is trying to reinvent itself as a public-health crusader.

F.D.A. Accuses Juul and Altria of Backing Off Plan to Stop Youth Vaping

By SHEILA KAPLAN

Commissioner Scott Gottlieb says the terms of the new partnership between the two companies appear to undermine pledges they made to keep flavored nicotine pods off store shelves.

F.D.A. Accuses Juul and Altria of Backing Off Plan to Stop Youth Vaping

By SHEILA KAPLAN

Commissioner Scott Gottlieb says the terms of the new partnership between the two companies appear to undermine pledges they made to keep flavored nicotine pods off store shelves.

F.D.A. Accuses Juul and Altria of Backing Off Plan to Stop Youth Vaping

By SHEILA KAPLAN

Commissioner Scott Gottlieb says the terms of the new partnership between the two companies appear to undermine pledges they made to keep flavored nicotine pods off store shelves.

Juul Closes Deal with Tobacco Giant Altria

By SHEILA KAPLAN and MATT RICHTEL

Altria is paying $12.8 billion to acquire a 35 percent stake of the popular vaping start-up. Public health advocates criticized the union.

Juul Closes Deal with Tobacco Giant Altria

By SHEILA KAPLAN and MATT RICHTEL

Altria is paying $12.8 billion to acquire a 35 percent stake of the popular vaping start-up. Public health advocates criticized the union.

Juul May Get Billions in Deal With One of World’s Largest Tobacco Companies

By MATT RICHTEL and SHEILA KAPLAN

A deal between the e-cigarette start-up and Altria, the maker of Marlboros, would create a powerful partnership in marketing and lobbying.

Juul May Get Billions in Deal With One of World’s Largest Tobacco Companies

By MATT RICHTEL and SHEILA KAPLAN

A deal between the e-cigarette start-up and Altria, the maker of Marlboros, would create a powerful partnership in marketing and lobbying.

Addicted to Vaped Nicotine, Teenagers Have No Clear Path to Quitting

By JAN HOFFMAN

Parents, schools and public health experts struggle to find effective ways to help young people quit e-cigarettes. “There is no sound science yet.”

Addicted to Vaped Nicotine, Teenagers Have No Clear Path to Quitting

By JAN HOFFMAN

Parents, schools and public health experts struggle to find effective ways to help young people quit e-cigarettes. “There is no sound science yet.”

Juul’s New Product: Less Nicotine, More Intense Vapor

By SHEILA KAPLAN

In an effort to expand overseas sales, the company is designing a way to reduce nicotine levels but enhance the rate of absorption in the body.

Juul’s New Product: Less Nicotine, More Intense Vapor

By SHEILA KAPLAN

In an effort to expand overseas sales, the company is designing a way to reduce nicotine levels but enhance the rate of absorption in the body.

Noted: A Juul Case for $5,000?

By STEVEN KURUTZ

Smokers are customizing their trendy vape pens with purple glitter, fake designer labels and even 18-karat gold.

She Couldn’t Quit Smoking. Then She Tried Juul.

By JAN HOFFMAN

Millions embrace e-cigarettes as smoking cessation aids. Will restricting the devices for teenagers put former adult smokers who vape at risk to start again?

She Couldn’t Quit Smoking. Then She Tried Juul.

By JAN HOFFMAN

Millions embrace e-cigarettes as smoking cessation aids. Will restricting the devices for teenagers put former adult smokers who vape at risk to start again?

The Price of Cool: A Teenager, a Juul and Nicotine Addiction

By JAN HOFFMAN

E-cigarettes may help tobacco smokers quit. But the alluring devices can swiftly induce a nicotine habit in teenagers who never smoked. This is the tale of one person’s struggle.

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