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Barbara Haase new head of marketing at Sky Deutschland

By JΓΆrn Krieger

Barbara Haase will become Chief Marketing Officer of Sky Deutschland, responsible for brand, marketing & communication and Sky Creative, in May 2019.

In this role, the 55-year-old will direct the overall strategy of the German pay-TV broadcaster’s marketing across all areas as well as the development of the brand strategy with all sub-brands. She will report directly to Marcello Maggioni, Chief Commercial Officer of Sky Deutschland.

Haase has around 27 years of marketing experience in various management positions. Most recently, she worked for TUI Group as Chief Creative Officer and Chief Marketing Officer, heading brand management and marketing activities in the German market.

Barbara Haase new head of marketing at Sky Deutschland

By JΓΆrn Krieger

Barbara Haase will become Chief Marketing Officer of Sky Deutschland, responsible for brand, marketing & communication and Sky Creative, in May 2019.

In this role, the 55-year-old will direct the overall strategy of the German pay-TV broadcaster’s marketing across all areas as well as the development of the brand strategy with all sub-brands. She will report directly to Marcello Maggioni, Chief Commercial Officer of Sky Deutschland.

Haase has around 27 years of marketing experience in various management positions. Most recently, she worked for TUI Group as Chief Creative Officer and Chief Marketing Officer, heading brand management and marketing activities in the German market.

A.I. Shows Promise Assisting Physicians

By CADE METZ

A so-called neural network analyzed the medical records of 600,000 hospital patients in China, diagnosing their conditions as accurately as doctors did in some cases.

A.I. Shows Promise Assisting Physicians

By CADE METZ

A so-called neural network analyzed the medical records of 600,000 hospital patients in China, diagnosing their conditions as accurately as doctors did in some cases.

A.I. Shows Promise Assisting Physicians

By CADE METZ

A so-called neural network analyzed the medical records of 600,000 hospital patients in China, diagnosing their conditions as accurately as doctors did in some cases.

A.I. Shows Promise Assisting Physicians

By CADE METZ

A so-called neural network analyzed the medical records of 600,000 hospital patients in China, diagnosing their conditions as accurately as doctors did in some cases.

A Super Bowl Mermaid Ad and a Sexist Audition

By SAPNA MAHESHWARI

A December essay for Vice was titled “My Bikini Audition From Hell Shows How Little Hollywood Has Changed.” It turns out it was about a Super Bowl ad.

Gucci and Adidas Apologize and Drop Products Called Racist

By TIFFANY HSU and ELIZABETH PATON

Gucci removed a sweater that critics said evoked blackface imagery, while Adidas abandoned a white shoe it was marketing as part of a Black History Month tribute.

Germany Restricts Facebook’s Data Gathering

By NATASHA SINGER

The competition authority said the company could no longer combine data from different sources without explicit permission from users.

Germany Restricts Facebook’s Data Gathering

By NATASHA SINGER

The competition authority said the company could no longer combine data from different sources without explicit permission from users.

How Facebook’s Tiny China Sales Floor Helps Generate Big Ad Money

By PAUL MOZUR and LIN QIQING

In the southern Chinese city of Shenzhen, Facebook, working with a local partner, has found a way to overcome China’s internet blocks to make ad dollars.

Bud Light Picks Fight With Corn Syrup in Super Bowl Ad

By DANIEL VICTOR and CHRISTINA CARON

Responding to the company’s boast that it doesn’t brew its beer using corn syrup, a prominent corn lobbyist shared a video of himself pouring Bud Light down the drain.

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