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Today β€” August 20th 2018Your RSS feeds

Advertising: To Reach Men, Advertisers Dial In to Sports Radio

By JASON NOTTE

Sports is a niche area in radio over all, but it is increasingly attractive to marketers who want to reach an engaged audience that is primarily male.

Yesterday β€” August 19th 2018Your RSS feeds

β€˜Lit’ Is Over, and Other Things You Can Pay Teens to Teach You

By RAINESFORD STAUFFER

Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them.

Before yesterdayYour RSS feeds

How to Block and Report Spam Calls and Text Messages

By WHITSON GORDON

Unwanted calls and spam texts are annoying, but you can do something about them. Here’s how to block and report them so they won’t bother you again.

When the Menu Says β€˜Organic,’ but Not All the Food Is

By PRIYA KRISHNA

The term doesn’t mean much in restaurants, which are not required to undergo the same rigorous certifying process as farms and food companies.

Advertising: Google-Facebook Dominance Hurts Ad Tech Firms, Speeding Consolidation

By CLAIRE BALLENTINE

The investment of venture capital money into ad tech start-ups is falling sharply, helping push a wave of acquisitions.

Happy Meal Ad Is O.K. for Children, U.K. Regulator Says. Coco Pops Ad Isn’t.

By PALKO KARASZ

The divergent rulings on products from McDonald’s and Kellogg’s come as the British government increases its scrutiny of the marketing of fatty and sugary food and drinks to young people.

β€˜End Family Fire’ Campaign Hopes to Combat Accidental Child Gun Deaths

By NIRAJ CHOKSHI

The nonprofit that helped popularize Smokey Bear and “friends don’t let friends drive drunk” is teaming up with a gun control group to promote safe firearm storage.

New York Times Co. Reports $24 Million Profit, Thanks to Digital Subscribers

By JACLYN PEISER

The company added more than 100,000 digital-only subscribers in the second quarter, enough to make up for a continued decline in advertising revenue.

Philipp Hergarden joins Paramount Pictures Germany

By JΓΆrn Krieger

Philipp Hergarden will become marketing director of Paramount Pictures Germany from September 1, 2018.

Heading the marketing team in the newly created position, Hergarden will be responsible for the strategic orientation and implementation of marketing activities for all upcoming cinema releases. He will report to managing directors Florian Ritter and Tobias Riehl.

Hergarden has been working in the German cinema industry since January 2002 in various marketing positions. Most recently, he led the Constantin Film Verleih team as head of marketing.

“Paramount will take an exciting, new path in the coming years. I look forward to being part of the Paramount family on this journey,” Hergarden said in Munich.

Philipp Hergarden joins Paramount Pictures Germany

By JΓΆrn Krieger

Philipp Hergarden will become marketing director of Paramount Pictures Germany from September 1, 2018.

Heading the marketing team in the newly created position, Hergarden will be responsible for the strategic orientation and implementation of marketing activities for all upcoming cinema releases. He will report to managing directors Florian Ritter and Tobias Riehl.

Hergarden has been working in the German cinema industry since January 2002 in various marketing positions. Most recently, he led the Constantin Film Verleih team as head of marketing.

“Paramount will take an exciting, new path in the coming years. I look forward to being part of the Paramount family on this journey,” Hergarden said in Munich.

Christian Gruber new head of Sport1 Media

By JΓΆrn Krieger

Christian Gruber will take over the duties of Patrick Fischer, chairman of the management of Sport1 Media, from September 1, 2018.

Fischer will leave the advertising sales unit of German sports broadcaster Sport1 to pursue new career challenges.

Gruber joined Sport1 Media in January this year as senior director client sales and member of the management. In this role he is already responsible for direct client business and the digital sector at the subsidiary of Constantin Medien.

Before his move to Sport1 Media, Gruber was managing director of the Layenberger Nutrition Group and director of marketing and communication at sports betting company Tipico.

The 48-year-old will report directly to Olaf Schröder, CEO of Constantin Medien.

Christian Gruber new head of Sport1 Media

By JΓΆrn Krieger

Christian Gruber will take over the duties of Patrick Fischer, chairman of the management of Sport1 Media, from September 1, 2018.

Fischer will leave the advertising sales unit of German sports broadcaster Sport1 to pursue new career challenges.

Gruber joined Sport1 Media in January this year as senior director client sales and member of the management. In this role he is already responsible for direct client business and the digital sector at the subsidiary of Constantin Medien.

Before his move to Sport1 Media, Gruber was managing director of the Layenberger Nutrition Group and director of marketing and communication at sports betting company Tipico.

The 48-year-old will report directly to Olaf Schröder, CEO of Constantin Medien.

The Information on School Websites Is Not as Safe as You Think

By E.K. MOORE

Some tracking scripts may be harmless. But others are designed to recognize I.P. addresses and embed cookies that collect information prized by advertisers.

Funeral Ads Tried to Get U.K. Talking. They May Have Worked Too Well.

By CEYLAN YEGINSU

A company says it wanted to start a national conversation about death. But regulators initially rejected its ads, saying they were likely to cause offense.

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