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Playboy TV Europe choses M7 as satellite partner

By Robert Briel

MIPCOM 2018 – CANNES. M7 Group has concluded a long term agreement with adult channel provider Marc Dorcel for the satellite distribution of Playboy TV Europe.

As part of the agreement, the channel is distributed via the M7 platform at 9 degrees East for the digital delivery of Playboy TV Europe to third party operators within the footprint of the Eurobird 9B satellite.

For this purpose, M7 Platform Services provides a full end-to-end satellite distribution solution, including encryption, encoding and multiplexing as well as first level help desk support for third party operators.

Moreover, from the December 1, 2018 Playboy TV Europe will be included in the M7 Germany offering, targeting B2B customers in the German speaking markets, while M7’s Austrian B2C platform HD Austria will add Playboy TV Europe to its linear OTT offering, available via hybrid set-top boxes and the M7 smart TV app (already available via Samsung and LG smart TV’s). Other M7 markets to follow shortly.

Playboy TV Europe features European localised content, original series and new TV shows focusing on lifestyle and social media. Playboy TV Europe is already partnering with exclusive European directors, photographers and models, and takes great pride to bring a unique European touch to its programs through fresh new faces.

“We are delighted with this technical partnership with M7”, said Gregory Dorcel CEO of Marc Dorcel.

“Playboy TV Europe is a premium quality channel that requires a flawless infrastructure and the highest technical service standards. This collaboration with the M7 Group, allows us to guarantee this values to all our customers.

“We are very happy with this new agreement. Playboy TV Europe is a world-wide renowned brand and we are proud to be selected at its satellite distribution partner for Europe. Furthermore, the channel is an attractive addition to the line-up for our various channel bouquets and we look forward to a fruitful cooperation”, added Bill Wijdeveld, VP Business Development of M7 Group.

Playboy TV Europe choses M7 as satellite partner

By Robert Briel

MIPCOM 2018 – CANNES. M7 Group has concluded a long term agreement with adult channel provider Marc Dorcel for the satellite distribution of Playboy TV Europe.

As part of the agreement, the channel is distributed via the M7 platform at 9 degrees East for the digital delivery of Playboy TV Europe to third party operators within the footprint of the Eurobird 9B satellite.

For this purpose, M7 Platform Services provides a full end-to-end satellite distribution solution, including encryption, encoding and multiplexing as well as first level help desk support for third party operators.

Moreover, from the December 1, 2018 Playboy TV Europe will be included in the M7 Germany offering, targeting B2B customers in the German speaking markets, while M7’s Austrian B2C platform HD Austria will add Playboy TV Europe to its linear OTT offering, available via hybrid set-top boxes and the M7 smart TV app (already available via Samsung and LG smart TV’s). Other M7 markets to follow shortly.

Playboy TV Europe features European localised content, original series and new TV shows focusing on lifestyle and social media. Playboy TV Europe is already partnering with exclusive European directors, photographers and models, and takes great pride to bring a unique European touch to its programs through fresh new faces.

“We are delighted with this technical partnership with M7”, said Gregory Dorcel CEO of Marc Dorcel.

“Playboy TV Europe is a premium quality channel that requires a flawless infrastructure and the highest technical service standards. This collaboration with the M7 Group, allows us to guarantee this values to all our customers.

“We are very happy with this new agreement. Playboy TV Europe is a world-wide renowned brand and we are proud to be selected at its satellite distribution partner for Europe. Furthermore, the channel is an attractive addition to the line-up for our various channel bouquets and we look forward to a fruitful cooperation”, added Bill Wijdeveld, VP Business Development of M7 Group.

Marc Dorcel outlines Playboy strategy

By Chris Dziadul, Webit, Sofia

Marc Dorcel group has provided an insight into the strategy it is adopting for Playboy TV Europe, which it recently began to programme and distribute.

In a wide-ranging presentation at Webit’s Digital Entertainment and Media Summit in Sofia, Gregory Dorcel, CEO Marc Dorcel, said that thematic channels currently face a challenging situation. The market is saturated, new direct to consumer models (OTT) have appeared, there is a multiplication of screens and usages, as well as networks with variable speed; and the traditional distribution model is more selective. On the other hand, Playboy is one of the top 50 brands in the world and its products sold in more than 180 countries.

The figures are also impressive within Europe, where Playboy, claiming a total of 5.5 million followers, sells 300,000 magazine copies and has 6 million web views each month.

Dorcel said the strategy is now to make Playboy the “Sexy Hub”, creating a full ecosystem around its dedicated sites and building a huge community, as well as engaging local talents. The marketing strategy will meanwhile include focusing on Playboy being a brand leader, and the only one to be a lifestyle; offering high value content and being 360 degrees and social network oriented.

Dorcel added that the company trusts in synergy, “which is a major goal for us”.

As previously reported by Broadband TV News, Playboy TV signed an agreement with Marc Dorcel earlier this year to programme and distribute the channel in parts of Europe, Africa and the Middle East.

The deal, which does not include the UK, Spain and Portugal, sees Marc Dorcel in charge of the programming of the Playboy TV channel, its distribution and the management of its on demand offer.

Christina Foley to head Sapphire Media

By Robert Briel

MIPCOM 2017 – CANNES. Hustler has named Christina Foley, the former managing director of Playboy Europe, as its new head of Sapphire Media International.

In her new role, Foley will be responsible for Sapphire Media distribution.

Foley will report to Tony Cochi, EVP of LFP Broadcasting and chairman of Sapphire Media.

She will represent Sapphire’s current channels Hustler TV, Hustler HD, Blue Hustler, Barely Legal, Hustler VOD, Private and Redlight HD.

“We are very fortunate to have such a well-respected industry leader, with a proven record of success, join our team,” Cochi said.

“Christina shares Sapphire’s gold standard commitment to providing customers with the best content and superior service. I look forward to working closely with Christina, and all our valued partners, as we continue to deliver on this commitment.”

Foley’s first move is to upgrade its Blue Hustler channel to HD in January.

LFP Broadcasting has 100% distribution access across North and South America, offering 13 channels and thousands of hours of video-on-demand programming. It currently distributes six additional channels, as well as VOD and mobile, in Europe, Africa, Asia and other territories.

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