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Today β€” January 22nd 2019Your RSS feeds

France TΓ©lΓ©visions and TDF launch targeted advertising on DTT with HbbTV

By Robert Briel

FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.

The test comes one year after opening local advertising windows in Bordeaux and Le Mans for terrestrial broadcasting on France 2 and France 4, with TDF’s expertise and resources.

This technological innovation allows advertisers, if permitted by regulation in the future, to adapt their TV advertising spot to the profile of the households.

The test was carried out under real conditions on a panel of HbbTV-compatible TV sets. National spots on a specific France 2 feed, broadcast from the Eiffel Tower’s TDF site, can be replaced by an “adserved” and personalised spot from one of the partner advertisers.

The test carried out is an important step in combining the power of television with the personalization of digital technology.

“We are very happy to be the first French control room to carry out this experiment. FranceTV Publicité is preparing the television of tomorrow with the objective of offering more relevant advertising,” said Marianne Siproudhis, General Manager of FranceTV Publicité,

“TDF is proud to put its technical expertise at the service of this experimentation and to bring this innovation to FranceTV Publicité. With this project, we are contributing to the modernization of the DTT platform wanted by the CSA,” added Franck Langrand, Director of the Audiovisual Division of TDF.

Béatrice Tirel, Head of Research & Media at St Hubert: “We are delighted that St Hubert was able to partner with FranceTV Publicité for this experiment. Addressed TV, and the targeting possibilities it offers, may be the next communication revolution for advertisers after the development of digital.”

Senate panel releases text of bill to reopen government, includes wall money

By Samuel Chamberlain

The Senate Appropriations Committee on Monday unveiled legislation that would provide $5.7 billion for the construction of a wall along the U.S.-Mexico border and fully fund the federal government through Sept. 30.

Senate panel releases text of bill to reopen government, includes wall money

By Samuel Chamberlain

The Senate Appropriations Committee on Monday unveiled legislation that would provide $5.7 billion for the construction of a wall along the U.S.-Mexico border and fully fund the federal government through Sept. 30.

Yesterday β€” January 21st 2019Your RSS feeds

They Still Like Steve King Here

By ART CULLEN

The Iowa congressman has been saying offensive things for years but many of his supporters don’t seem concerned.

Kentucky Rep. Massie bashes media coverage of Native American's confrontation with students

By Victor Garcia

After the viral story of a Native American man's confrontation with Catholic high school students on the steps of the Lincoln Memorial largely unraveled, the boys' congressman on Monday slammed the media for their reaction to the events and misreporting the situation.

Kentucky Rep. Massie bashes media coverage of Native American's confrontation with students

By Victor Garcia

After the viral story of a Native American man's confrontation with Catholic high school students on the steps of the Lincoln Memorial largely unraveled, the boys' congressman on Monday slammed the media for their reaction to the events and misreporting the situation.

Shutdown’s Pain Cuts Deep for the Homeless and Other Vulnerable Americans

By GLENN THRUSH

With the Department of Housing and Urban Development hit hard, subsidies for low-income renters have stopped and nonprofits are scrambling to avoid layoffs and cuts to support services.

Czech transport companies under threat from better driver salaries

By Aneta ZachovΓ‘

Truck drivers should earn the same salaries as their foreign colleagues while working abroad, according to new EU rules. But non-EU competition and disgruntled hauliers complicate the issue further. EURACTIV Czech Republic reports.

A Subway to Staten Island? How a Transit Dream Died

By AMISHA PADNANI

Deep under the New York Bay near Brooklyn, there is the start of a tunnel with the potential to change the lives of thousands of New York City commuters. So why hasn’t it happened?

EU says β€˜doubts remain’ over DR Congo election result

By Georgi Gotev

The EU said Sunday (20 January)  that "doubts remain" over the result of the DR Congo's disputed election, after the country's highest court declared Felix Tshisekedi president, outraging opponents.

Tsipras kills three birds with one stone with North Macedonia deal

By Nikolaos Koutsimpogiorgos

With the North Macedonia name change deal recently reached between Athens and Skopje, Greek Prime Minister Alexis Tsipras has achieved more than improving his international image, by putting pressure on his domestic opponents, writes Nikolaos Koutsimpogiorgos.

news analysis: In Business and Governing, Trump Seeks Victory in Chaos

By RUSS BUETTNER and MAGGIE HABERMAN

For people who have done business with the president, the protracted fight over the government shutdown reflects a time-tested playbook.

McConnell and Pelosi Have a Fraught Relationship. The Shutdown Hasn’t Helped.

By CARL HULSE and EMILY COCHRANE

The shutdown has not only widened the divide between the Senate majority leader and the House speaker, but also imperiled prospects for passing major legislation when the impasse ends.

Before yesterdayYour RSS feeds

Pompeo reportedly meeting with top GOP strategist as he mulls 2020 Senate bid

By Andrew O'Reilly

The latest indication that Secretary of State Mike Pompeo will run are reports that the secretary of state plans to meet Sunday with veteran Republican strategist Ward Baker to discuss what a campaign to fill the seat being vacated by Sen. Pat Roberts of Kansas. Roberts, a Republican, said earlier this month, that he would not seek re-election in 2020.

Pompeo reportedly meeting with top GOP strategist as he mulls 2020 Senate bid

By Andrew O'Reilly

The latest indication that Secretary of State Mike Pompeo will run are reports that the secretary of state plans to meet Sunday with veteran Republican strategist Ward Baker to discuss what a campaign to fill the seat being vacated by Sen. Pat Roberts of Kansas. Roberts, a Republican, said earlier this month, that he would not seek re-election in 2020.

Northern Ireland Car Bombing Leads to Two Arrests

By ED O’LOUGHLIN

The device caused no casualties or major damage, but after receiving a warning, the police evacuated children from a youth club and hundreds of people from a hotel and a masonic hall before the explosion.

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