Stratis Liarellis, currently MD at Antenna Television in Greece, has been promoted to executive director of Group Policy at Antenna Group. In the newly created role,Liarellis will be responsible for driving the group’s growth in Greece by identifying new business opportunities, diversifying its Greek operations and delivering local strategic direction as well as overall responsibility for the group’s public affairs remit in Greece.
In addition, Antenna’s General commercial manager Tassos Michalakis has been promoted to MD of Antenna Greece. Michalakis will be responsible for the company’s free-to-air channel ANT1 TV, as well as the wider group’s growing digital portfolio which include the recently launched SVOD service, Ant1 Next, as well as its OTT service Netwix and a number of other digital assets. The new role will also see Tassos charged with identifying new opportunities within the digital space, as well as providing strategic oversight of the company’s operations in Greece and streamlining operations across linear and digital brands.
Since joining Antenna Group, Liarellis has played a vital role in driving Antenna Group’s local growth, providing strategic direction and insight as the company grew its brands and operations in the region.
Michalakis joined Antenna Group in September 2015 from Tempo OMD. Since then, he has reorganised the company’s commercial department to deliver record revenues across all media, while also increasing efficiency and cementing critical commercial partnerships.